[HN Gopher] What makes a champagne vintage great? Ask a deep lea...
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       What makes a champagne vintage great? Ask a deep learning model
        
       Author : prostoalex
       Score  : 29 points
       Date   : 2022-10-09 23:11 UTC (2 days ago)
        
 (HTM) web link (www.wired.com)
 (TXT) w3m dump (www.wired.com)
        
       | gewa wrote:
       | There's a recent startup which wanted to take taste prediction of
       | luxury drinks to the next level with ML:
       | 
       | https://www.mpg.de/18773206/the-signature-of-taste
        
         | asciimike wrote:
         | Interesting article, I've got a few thoughts on this space.
         | 
         | Endless West (https://endlesswest.com/) has a "molecular
         | whisky" (they aren't legally allowed to call it whisky because
         | it wasn't distilled from a certain mash, aged in oak for a
         | minimum number of years, etc. etc.) that's the same idea, minus
         | the machine learning (which probably isn't that helpful, IMO
         | [1]). More on the process in [2].
         | 
         | To my knowledge, it hasn't sold particularly well, and most
         | reviews (granted, likely biased by the origin of the spirit)
         | tend to say "it's fine, but it's not the same as 'real
         | whisky'."
         | 
         | The issue with the "luxury spirits" market is that (to
         | paraphrase the Scotch distillery Bruichladdich), "terrior
         | matters". Like fine art, one's enjoyment of such a beverage
         | comes from both the tangible (taste, smell, bottle
         | presentation, etc.) and the intangible ("having good taste",
         | "buying a bottle of whisky older than you are"; generally
         | signaling value). Like most (all?) luxury goods, the tangible
         | costs account for a small percentage of the overall cost, with
         | the intangibles and associated signaling value.
         | 
         | There's a reason that "The Macallan" which is marketed as such
         | costs significantly more than vs "the macallan" that's been
         | private labeled by Costco or Trader Joe's. Same juice,
         | different intangibles.
         | 
         | All of this is to say that:
         | 
         | - I think the technology is super cool and I want to see it
         | come to fruition
         | 
         | - I don't think "luxury goods" is the right segment to target
         | because nobody buys a birkin bag to carry their laptop to work
         | - Create a novelty for mass affluent consumers; not super high
         | margin but make up for it in volume (what Glyph was attempting)
         | - Target a niche consumer group who cares about a different
         | signaling metric, e.g. eco conscious consumers who want the
         | same "end resuly" but are unhappy with traditional processes
         | (which is what Endless West seems to be doing with e.g. [3])
         | 
         | [1]: Cognitive Cooking with Chef Watson
         | (https://ice.edu/partner-with-ice/IBM) is a great cookbook
         | because chefs fed IBM Watson a bunch of recipes and then asked
         | it to create new recipes, which it did, with some _very_ wacky
         | results that chefs then tweaked. Definitely possible to create
         | new/unique/interesting things, but I think it's hard to get
         | people to buy into the end result, especially if the majority
         | of folks would initially reject it as disgusting/too weird.
         | 
         | [2]: https://fortune.com/2019/05/25/endless-west-glyph-
         | engineered...
         | 
         | [3]: https://shop.endlesswest.com/kazoku.html
        
       | jl6 wrote:
       | _Columbo: How can you tell a good wine from an average wine?_
       | 
       |  _Frenchman: By, uh... the price._
       | 
       | -- Columbo S03E02, Any Old Port in a Storm
        
         | brockwhittaker wrote:
         | This is also true historically to some effect. The bordeaux
         | classification of 1855 (which remains in effect) was in large
         | part done on price.
        
       | pessimizer wrote:
       | They could replace all the wine/whisky/audiophile/cigar/marijuana
       | etc. aficionado writers with AI models and no one would notice.
        
         | [deleted]
        
       | searine wrote:
       | I am throughly convinced that the most you should ever spend on
       | Champagne is 50-80 dollars (ex a normal bottle of veuve
       | clicquot), and only in extra special circumstances go near the
       | 200 dollar price point. Anything above that is just paying for
       | style over substance.
       | 
       | Specifically I taste tested several bottles based on an
       | increasing scale of rarity and price. This included a 200 dollar
       | bottle of dom, a 200 dollar bottle of La Grande Dame, and a one
       | of a kind bottle of Dom stored properly in my friends basement
       | since 1988 (a supposedly good vintage).
       | 
       | I have no skin in the wine game. I just don't like getting
       | tricked by the luxury business. 50-80 is the sweet spot of
       | quality and price, with diminishing returns in quality at the 200
       | price point Once you get above the top recent vintages, you are
       | just paying for exclusivity not the product.
        
         | samwillis wrote:
         | I'm personally convinced the most you should spend on a bottle
         | of Champaign is PS10-15 on a bottle of Cremant De Bordeaux
         | rather than Champaign. There will always be occasions when a
         | bottle of Champaign is called for, but you likely have one that
         | someone gave you as gift for that.
         | 
         | Most Cremant is as good as or better than Champaign at 2-3x the
         | price.
         | 
         | We are particularly fond of this one:
         | https://www.ocado.com/products/m-s-cremant-de-bordeaux-blanc...
        
           | brockwhittaker wrote:
           | I haven't heard much from Bordeaux on cremants, but i can
           | vouch for burgundy and loire for cremants that perform as
           | well as many champagnes, for under $25.
        
         | mathematicaster wrote:
         | When it comes to bubbles, I believe the subjective dimensions
         | of personal taste and disposable income are by far the largest
         | determinants of what any one person "should ever" do.
        
         | pimeys wrote:
         | I usually go with the small unknown vineyards. I've had a bunch
         | of great bottles of champagne for 25-30 euros, always from
         | smaller brands. The famous ones cost too much and are quite
         | often not as good even...
        
         | WastingMyTime89 wrote:
         | As a French who grew not far from Champagne, I'm actually
         | convinced the most you should spend on a bottle of Champagne is
         | exactly 0 dollar. At an equivalent price point, you will find
         | plenty of better sparkling wines all around. Buying Champagne
         | really is buying the brand.
        
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