[HN Gopher] Is wine fake?
       ___________________________________________________________________
        
       Is wine fake?
        
       Author : ctoth
       Score  : 178 points
       Date   : 2022-11-21 21:20 UTC (1 hours ago)
        
 (HTM) web link (asteriskmag.com)
 (TXT) w3m dump (asteriskmag.com)
        
       | anononaut wrote:
       | I've heard similarly for years, especially from a sommelier. What
       | I've always wondered is if the same holds true for fine teas,
       | whiskeys, and coffees.
        
       | wolframhempel wrote:
       | More expensive wine doesn't necessarily taste "better" - as
       | better is a highly subjective experience, specific to the
       | individuals preferences. But it does tend to taste more
       | "complex", e.g. like more different things at once, and more
       | elegant, e.g. containing rarer flavour notes like oak or
       | earthyness in reds or clearer mineralic taste in whites.
       | 
       | Also, in wine, the price to value ratio is anything but linear.
       | In most European countries, once you've made it past the 8 euro
       | mark, you can get some great wines that get a lot better up to
       | about 30 euro a bottle. After that,paying an additional 100 only
       | gets you a marginally better wine, if at all.
       | 
       | Overall though, the best advice is to drink whatever you enjoy.
        
         | caseyross wrote:
         | Yep, and it can be argued that this kind of complexity spectrum
         | is the foundation of connoisseurship itself, in any domain. The
         | journey from amateur to expert is one of becoming bored with
         | simple, easy-to-understand things, and gradually seeking out
         | more complicated things to satisfy one's curiousity.
        
       | jsbg wrote:
       | if you like wine at all, then there is absolutely a correlation
       | between enjoyment and price; that the correlation isn't 1.0
       | doesn't mean that wine is fake
        
       | EugeneOZ wrote:
       | "Your classiest friend invites you to dinner. They take out a
       | bottle of Chardonnay that costs more than your last..."
       | 
       | Why you need this water?
        
       | [deleted]
        
       | etempleton wrote:
       | Wine is just fermented grapes. It is not magic. Expensive bottles
       | of wine may be better on average, but largely just because they
       | put in even more quality controls and so deliver a more
       | consistent wine. It is not magnitudes of a difference.
       | 
       | People talk about wine like it is magic or high art. That there
       | is something deeper to understand. There really isn't.
        
         | rfrey wrote:
         | But grapes are not all the same: besides the taste of grapes
         | varying depending on the soil, climate, orientation to the sun
         | etc., there is also the judgement of when to harvest. Once in
         | harvest season grapes can approach and then pass the desirable
         | sugar level in a matter of days.
         | 
         | During the winemaking process there are many variables that
         | cannot be codified from season to season because of variation
         | in the grapes, such as increasing or decreasing acidity (and
         | how), fermentation temperature, adjusting tannins, and probably
         | more.
        
       | pbreit wrote:
       | I have a theory on the Pepsi challenge: Pepsi is sweeter and so
       | it performs better in a single taste test but is gross when drunk
       | frequently.
        
         | fegu wrote:
         | I thought this was a well established fact.
        
       | drbeast wrote:
       | Yes, wine is fake just like the moon landing, vaccine efficacy,
       | and the election /s
       | 
       | Sorry I couldn't help myself!
        
       | bergenty wrote:
       | The entire field is absolute hogwash. Blind testers can't tell
       | the difference. I was mad the other day because I saw wine
       | glasses categorized by what kind of wine should go in them-- give
       | me a break.
        
       | rfrey wrote:
       | I made a career limiting move at my first job when I arranged a
       | blind wine tasting at the house of the CEO, who was a pretentious
       | wine snob. I'd have been fine if I stuck to $40-50 bottles but I
       | snuck in some Gato Negro from Chile, then made sure everyone knew
       | when that was the CEO's favourite.
       | 
       | Started my first company shortly thereafter, probably that
       | incident is as responsible as anything else for my
       | entrepreneurial path.
        
       | stephc_int13 wrote:
       | Nope, wine is not fake.
       | 
       | Some are better than others, depending on many factors, and this
       | is not up for debate.
       | 
       | Of course, there is also a lot of bullshit at the higher end of
       | the price spectrum.
        
       | lkrubner wrote:
       | I worked at WineSpectator.com in 2012-2013. I'll say this in
       | their favor: the wine tastings were blind. A bunch of interns
       | would set up the wine tasting, pouring the wine into glasses and
       | then hiding the bottles. Only after everything was setup were the
       | editors allowed into the room. So when the editors drank the
       | wine, they had no idea if they were drinking a $9 bottle or a
       | $900 bottle. They had to focus on the taste and balance, and
       | write their report. Only afterwards were they told which wine
       | they had tasted.
       | 
       | Having said that, I'll also mention, the way the editors
       | struggled for new adjectives did sometimes make me laugh:
       | 
       | "a vast, hearty body, notes of blue and a hint of graphite steel"
       | 
       | "a radiance similar to the sun at dawn, a strong body, notes of
       | orange"
        
         | hbrn wrote:
         | Maybe some of them were synesthetes?
        
         | alvarezbjm-hn wrote:
         | In that event, do you know if the 900$ bottles were qualified
         | as more enjoyable than the 9$ bottles?
         | 
         | For instance, in Costa Rica, one year, many wine drinkers
         | prised this wine as exceptionally good, specially consideringn
         | it was very very inexpensive and not even packaged in a glass
         | bottle.
         | 
         | https://vino.cr/wp-content/uploads/2019/05/CLOS-DE-PIRQUE-CA...
         | 
         | I can't remember the exact number, but it cost between $5 and
         | $10. That was over 10 years ago
        
         | Havoc wrote:
         | >notes of blue
         | 
         | I'm so stealing that
        
           | [deleted]
        
           | ineptech wrote:
           | It's a running joke in my circle to describe the taste of any
           | expensive wine, beer or coffee as, "strident, yet
           | insouciant."
        
             | metadat wrote:
             | Word of the day: Insouciant
             | 
             |  _French adjective_
             | 
             | Translated definitions: _Carefree, careless, reckless_
        
         | NoboruWataya wrote:
         | I have gotten fairly into coffee but I struggle to
         | independently pick up these subtle notes. I'll take a sip,
         | struggle to put any concrete words on the taste, and then read
         | the tasting notes and (honestly) think "ah of course, yes I
         | definitely get that". But I'm sure it's all just the power of
         | suggestion.
         | 
         | (An exception is some Ethiopian beans which have an
         | unmistakable blueberry aroma and taste that they are famous
         | for.)
         | 
         | I've stopped worrying too much about "advancing" past that
         | level. Now I just buy the coffee, read the notes, enjoy
         | experiencing the sensations that have been placed in my head.
         | Is it "connoisseurship"? Is it a placebo? Who cares, it's fun!
        
           | WaxProlix wrote:
           | It might be useful to you - it definitely was for me - to get
           | a few french presses of strikingly different coffees that are
           | 'emblematic' of certain flavor profiles. This was a long time
           | ago, so I just used Starbucks blends (sorry current me) but
           | you could certainly do something even more telling nowadays.
           | So you'd get a yergachiffe that was definitely blueberry, but
           | then a slightly different Ethiopian bean that's very lemony,
           | and some Arabian style Indonesian beans for Spice characters,
           | a Guatemalan or something for nuttiness, etc.
        
         | Stratoscope wrote:
         | I roast my own coffee and buy most of my green beans from Sweet
         | Maria's.
         | 
         | Maria's husband Tom writes the tasting notes for each variety,
         | such as...
         | 
         |  _Rwanda Dry Process Macuba_
         | 
         | "Berry notes, floral impression, ripe blackberry, blueberry,
         | fruited acidity, darker roasts tie in delicious bittersweet
         | undertones, like strawberries dipped in chocolate sauce."
         | 
         |  _Yemen Al Qafr Hawari_
         | 
         | "Sweet, somewhat rustic, notes of pistachio cookie, malted
         | chocolate, ginger powder, sesame candies, corn syrup, tobacco
         | leaf. Super chocolatey dark roasts."
         | 
         | I swear (even though I know I'm wrong) that he just makes this
         | stuff up.
        
           | surement wrote:
           | > I swear (even though I know I'm wrong) that he just makes
           | this stuff up.
           | 
           | I don't know if this in particular is made up or not. But
           | tasting notes, especially of the marketing kind, can be a
           | collection of notes from different preparation methods,
           | consumption temperatures, and, most likely, from being drank
           | next to other coffees that taste different and might bring
           | out each other's individual accents.
        
           | nkrisc wrote:
           | I don't think I could ever tell two different coffee
           | varieties apart, but I can definitely tell good coffee from
           | bad coffee. Though that's probably mostly about the roast and
           | freshness more than anything. So there's probably _something_
           | to it but I imagine most of it is unintentional bullshit.
        
             | dahfizz wrote:
             | I got gifted a coffee subscription recently, and I was
             | actually surprised how different each coffee was.
             | 
             | I think almost anyone could tell the difference between
             | different coffees side by side. I just don't think people
             | are super focused on the coffee flavor when they drink
             | their regular brew.
        
             | jb_s wrote:
             | I'm probably pretty accurate differentiating African from
             | South American coffees, the flavours are pretty different
             | _. I 'm not that great at this sort of stuff either,
             | certainly not a food critic. But hey, some people can't
             | tell the diff between pepsi and coke.
             | 
             | _ Assumes they're roasted nicely, otherwise it's comparing
             | ashtrays with pencil shavings.
        
           | garrickvanburen wrote:
           | +1 for Sweet Marias
        
           | EpiMath wrote:
           | I've also been roasting coffee from Sweet Maria's for many
           | years, and the thing that's useful is that I learned how Tom
           | will describe flavors that I like. So, whether he calls it
           | "hazelnut" or "almond" doesn't matter, but when he says
           | "hazelnut" there is a flavor I enjoy that isn't there when he
           | writes "almond"... and some other things like when he writes
           | 'crowd pleasing" there is likely to be a lot of balance...
           | over time the descriptions have become more and more useful
           | to me!
        
         | twelvechairs wrote:
         | Good wine experts give descriptions that arent just made up but
         | based on a range of real scents - its standard in a sommelier
         | school to have an aroma kit of tens to a hundred or so scents
         | used as comparisons. Its a few hundred dollars investment for a
         | good one.
        
         | bitxbitxbitcoin wrote:
         | Those quotes made me laugh and reminded me heavily of weed
         | reviews.
         | 
         | Fun tidbit - The difference in aroma, appearance, flavor, and
         | experience of a $9 eighth of cannabis versus a $900 eighth of
         | cannabis would likely be noticeable even to an amateur.
         | 
         | You don't necessarily need to be a Ganjier[0] to tell.
         | 
         | Efforts to homogenize it and remove labeling do serve to remove
         | brand bias which is why it is standard now at cannabis cups -
         | but still the quality shines through - literally sometimes.
         | 
         | But when it gets down to reviews and describing experiences we
         | are all limited by the English language.
         | 
         | Some quotes from my own reviews:
         | 
         | "The insides almost looked like the outside of a banana slug.
         | That kind of yellow."[1]
         | 
         | "Beyond the citrus notes, the smell is definitely honeydew to
         | me, not cantaloupe."[2]
         | 
         | [0] https://ganjier.com [1]
         | https://thehighestcritic.com/reviews/cultivar-review-pleazur...
         | [2] https://thehighestcritic.com/reviews/strain-review-
         | melonade-...
        
         | rufus_foreman wrote:
         | "a hint of rotting grapes, notes of a bar fight"
        
         | m463 wrote:
         | During covid a friend tried a "smell training" kit from amazon
         | and I bought one too. (pretty fun, with rose, lemon, eucalyptus
         | and clove)
         | 
         | basically, some essential oils of one smell at a time.
         | 
         | Looking at more extensive smell kits, there is a huge jump in
         | price if you get a "master wine aroma kit". They can have many
         | many scents.
         | 
         | It might just be putting names to smells, but I also wonder if
         | you can actually develop or enhance your sense of smell (and
         | therefore the aromatic parts of taste)?
        
           | VBprogrammer wrote:
           | I've little doubt that when smell was an important part of
           | finding and identifying food people would have better trained
           | senses. Whether a kit from Amazon can enhance your sense of
           | smell, not sure. Certainly not without spending a lot of time
           | with it.
        
         | [deleted]
        
         | gspencley wrote:
         | There have been a lot of blind wine tastings done and the
         | results are always interesting. Sometimes cheap bottles score
         | as high, or higher than vintages. Other times people can spot
         | the cheap "carton" wine easily.
         | 
         | My wife and I love to cook, have discussed opening our own
         | restaurant, have eaten at lots of very expensive "haute
         | cuisine" restaurants and have tasted lots of wines.
         | 
         | Part of the "problem" is that taste is subjective and can be
         | influenced through suggestion. So the atmosphere, the price,
         | the meal pairing can all affect a person's appreciation of the
         | glass.
         | 
         | I remember an episode of Penn & Teller's Bullshit where they
         | had a "water sommelier" at a restaurant who would upsell
         | customers on speciality bottles of water and they were all
         | filled with the same tap water from the same garden hose at the
         | back of the restaurant. The results were fascinating. Subjects
         | swore they tasted different from one another.
         | 
         | The real question, in my opinion, is whether a high-priced
         | bottle is "worth it" by as near-objective standards as
         | possible. In other words, given two bottles of different
         | prices, all else being equal, would the average person prefer
         | the taste of one over the other?
         | 
         | That varies widely from one wine to another. My wife and I have
         | enjoyed a good vintage but we are also perfectly content with a
         | $15 bottle from a local vineyard here in Ontario, which is our
         | "go to." I'm equally partial to a $15 Rothschild Merlot or
         | Pinot Noir and I wonder if the truly exceptional wines that
         | I've tasted at restaurants were more about the environment, the
         | food pairing, the company and the occasion than they were about
         | the flavour in isolation.
        
           | nonrandomstring wrote:
           | > subjective and can be influenced through suggestion. So the
           | atmosphere, the price, the meal pairing can all affect...
           | 
           | Music is a massive factor [1]
           | 
           | [1] https://www.businessinsider.com/effects-of-music-on-
           | sales-20...
        
           | p1necone wrote:
           | The secret is that a lot of cheap wine is pretty darn good. I
           | imagine there's somewhat of a correlation between price and
           | quality, especially at the absolute bottom end of the pricing
           | scale. But it's a very loose correlation.
        
             | Agingcoder wrote:
             | Not a lot, but quite a bit. Winemakers have told me that
             | they can't sell everything cheaply, and not only for basic
             | economic reasons : if it's too cheap, lots of people won't
             | buy it!
             | 
             | As to the matter of price, most of my wine tasting friends
             | (including some with proper wine collections) are perfectly
             | ok paying 5-10 euros for a bottle, as long as they like the
             | wine - some of them have even made it a specialty to find
             | good and cheap wine.
             | 
             | At the other end, I was once served wine without knowing
             | what it was at a friend's place. I took a sip, then
             | something happened in my head, and I started crying (I cry
             | when food is really good) . I still remember that
             | particular bottle, and the, well, infinite landscape that
             | had suddenly opened in my mind (I know it sounds utterly
             | ridiculous , but this is how it felt). No other wine has
             | had the same effect on me, and it turns out the bottle was
             | worth about 400 euros!
        
             | hef19898 wrote:
             | Yep, there is correlation between my perceived quality and
             | price, et the very cheap end of wine. It gets less
             | pronounced the more expensive it gets so, and above certain
             | threshold it is a lot of branding.
             | 
             | So, I think the biggest problem with all those blind wine
             | tastings is that they equate price with quality. Because
             | those two are, as goes for everything in life, only ever so
             | loosely related.
        
             | ghaff wrote:
             | VERY rarely I do a premium wine tasting in California wine
             | country. And, yeah, I kinda get it. There are subtle
             | differences in some of the high-end wines as opposed to
             | midrange stuff. But I'm actually happy with even the better
             | box wines (however crappy the low-end stuff is) and I'd
             | much rather spend disposable income on a better bottle of
             | whisky or a better cheese.
        
             | jcadam wrote:
             | Quantity has its own quality :)
             | 
             | ...except Franzia, which sucks.
             | 
             | For those among us who have recently been laid off - Bota
             | Box Nighthawk Black is a decent/drinkable red if you're on
             | a budget.
        
             | bombcar wrote:
             | This is a _huge secret_ across so many different markets;
             | it 's insane. The one we may be most familiar with is
             | computers, of course - even a bargain-basement computer
             | today is an absolute beast compared to 10+ years ago.
             | Entire classes of "cheap foods" have disappeared because we
             | are so rich we can make everything "good" - meaning the
             | bargain-basement stuff is now often higher-quality than
             | midrange stuff of 20/50/100 years ago.
             | 
             | Hot dogs are a decent example, they're all now "meat" and
             | many are "pure beef" when they used to be the disastrous
             | remains of who knows what. And even they are being
             | destroyed by just how cheap hamburger is - the original
             | fast food was hot dogs and that's almost entirely gone now.
        
               | randomdata wrote:
               | _> the original fast food was hot dogs and that 's almost
               | entirely gone now._
               | 
               | Curious about this history. According to Wikipedia, fast
               | food was common during antiquity, while the hotdog wasn't
               | invented until the 1400s. White Castle seems to be
               | recognized as the origin of modern day fast food and it
               | opened as a hamburger joint.
        
               | bombcar wrote:
               | Fair enough, maybe not the originallest, but some of the
               | now hamburger chains started out as hot dog chains, of
               | which there's one? left IIRC.
               | 
               | https://en.wikipedia.org/wiki/Carl%27s_Jr.#History
               | 
               | https://en.wikipedia.org/wiki/Hot_dog
        
               | randomdata wrote:
               | Isn't present day Carl's Jr. just Hardee's by another
               | name? Hardee's began as a burger joint as well.
               | 
               | According to research from the University of Guelph,
               | hotdogs are comparatively uncommon in fast food because
               | hotdogs are harder to cook consistently and have a
               | shorter window of enjoyability which makes them less
               | suited to fast food than hamburgers.
        
               | dragonwriter wrote:
               | > Isn't present day Carl's Jr. just Hardee's by another
               | name?
               | 
               | The corporate parent of Carl's Jr. bought Hardee's in
               | 1997, but Carl's stayed pretty much the same.
        
               | fiddlerwoaroof wrote:
               | I think Hardee's and Carl's Jr. were bought by the same
               | company and then evolved towards each other.
        
               | bombcar wrote:
               | Carl's Jr was 'transferred' to CKE (Carl Karcher
               | Enterprises) which then acquired Hardees, and Hardees
               | became Carl's Jr in everything but name (as far as I can
               | tell). What was interesting is the absolute numbers: The
               | "merger" created a chain of 3,828 restaurants - 3,152
               | Hardee's outlets in 40 states and 10 foreign countries
               | and 676 Carl's Jr. outlets primarily in California.
        
               | bombcar wrote:
               | Yeah, I was thinking of the ubiquity of "street food hot
               | dogs" which are now basically gone (Costco still has hot
               | dogs, however, and baseball stadiums are required to have
               | hot dogs).
        
               | Retric wrote:
               | In antiquity it was more what we might call street food
               | or fast casual.
               | 
               | What really defines fast food is mass production and
               | uniformity.
        
             | pas wrote:
             | Also big brands usually deliver on consistency. Making the
             | same (or very similar) wine year from year on the order or
             | hundreds of thousands of bottles ... yeah, that takes some
             | skill, and favorable location doesn't hurt either :) For
             | example see the big wineries in New Zealand.
             | 
             | But usually if you want something that's exceptional you
             | have to spend a lot on throwing away the unexceptional
             | parts. Not every year will be good, and even if the weather
             | was good there's still no guarantee the wine will be
             | amazing. Yet the costs are there. That's why there's a very
             | hefty premium on brands that _only_ deliver the top-top-top
             | quality. (Obviously they sell the grapes /wine that did not
             | make it under a different brand, but sssh.)
        
               | fiddlerwoaroof wrote:
               | I assume the big brands get part of the way there by
               | mixing old and new wine, though.
        
             | taneq wrote:
             | Very true. I live in a wine region and an $8 bottle from
             | the local booze shop can sometimes be found in restaurants
             | on the other side of the world for $50+. Is not just that
             | cheap wine is often as good as expensive wine, sometimes
             | it's exactly the same thing.
        
               | 78124781 wrote:
               | I once met a local winemaker from a tiny winery in a
               | foreign country who was proud to say that their wine was
               | being served a restaurant in the US. I asked them how
               | much they thought the wine would be priced at given that
               | it was their entry-level wine. The winemaker estimated
               | $20-25. We looked it up--it was $60.
        
             | kube-system wrote:
             | Above $60, you're mostly paying for name, provenance, or
             | prestige rather than taste.
        
               | surement wrote:
               | Just because you don't know how to appreciate well-made
               | things doesn't mean that they're strictly ostentatious.
        
               | kube-system wrote:
               | You can absolutely get a top quality wine for <$60. Even
               | the fancy 18th century European wineries that sell
               | $10,000 bottles of wine will tell you this.
               | 
               | Scarcity is the number one factor that determines the
               | price of an expensive wine. A good quality wine from a
               | recent vintage will cost less than an equally desirable
               | wine from an older vintage, simply because people haven't
               | drank most of it yet.
        
               | mihaaly wrote:
               | I appears so that they talk about the sell price and not
               | about how well it is made.
        
               | taneq wrote:
               | How'd you get 'strictly' from 'mostly'?
        
               | surement wrote:
               | added it in after reading my comment but not re-reading
               | the parent
        
               | triceratops wrote:
               | "Ostentation - pretentious and vulgar display, especially
               | of wealth and luxury"
               | 
               | To a person who can't tell the difference between cheap
               | and expensive wine, expensive wine is "strictly
               | ostentatious" by definition.
        
             | lvass wrote:
             | Absolutely true in South america. I've had a ton of
             | different sub-$5 wines. In my experience, if you randomly
             | buy 20 bottles of $5 wines, one is better than a $100
             | bottle, plus you also get some 5 great wines, 10 good ones
             | and the rest works for cooking.
             | 
             | The best wine I've ever drank cost less than $3 and was
             | produced in a tropical (21 South), 800m altitude region of
             | Minas Gerais, Brazil. Never assume wine is bad because it's
             | cheap or from somewhere.
        
               | davnicwil wrote:
               | > The best wine I've ever drank
               | 
               | Do you remember what this was called, or specifically
               | where? If I'm ever there I'd love to find this!
        
               | lvass wrote:
               | Quinta dos Guimaraes, from Santa Barbara do Monte Verde.
               | It's super hard to find and they might be defunct, it's
               | been quite a few years.
        
             | voldacar wrote:
             | It really depends a lot on the region. For example, price
             | and quality don't correlate that much in Burgundy. It's
             | easy to spend a few hundred dollars on a mediocre bottle.
        
           | retrac wrote:
           | I learned the secret in my mid-20s whilst brewing my own
           | cider as a poor student.
           | 
           | Take some decent apple juice without preservatives. Add a bit
           | of yeast; baking yeast for bread at the supermarket will do
           | just fine. Observe basic sanitation principles. Add some
           | sugar, perhaps 150 g per litre of juice. Leave the concoction
           | in a cool, dry place for a few months. A one-way seal for the
           | CO2 release is preferable (a balloon works) but is not
           | strictly required; leave the cap on loose. Carefully pour off
           | the result into a new vessel. Let this settle for another
           | month.
           | 
           | A very palatable drink results at about 4 - 5% alcohol by
           | volume. People figured this out thousands of years ago. And
           | they did not have plastic bottles, germ theory, or infinite
           | hot water on tap. It's trivial to make an alcoholic beverage.
           | The rest is finesse. And posturing.
        
             | spelunker wrote:
             | Beer was probably "discovered" when mashed up grains
             | started fermenting wildly. It's definitely not difficult to
             | make alcohol if one desires!
             | 
             | I do think something can be said to effort put in vs what
             | you get however - I've enjoyed some very good beer that
             | took a little bit more work than letting some grain lying
             | around ferment. Of course, on the other hand, plenty of
             | beers are brewed in Belgium using essentially that method,
             | so it all comes down to one's taste I suppose.
        
             | tomcam wrote:
             | Next time I'm in the pen expect a call from me for that
             | recipe
        
               | shrubble wrote:
               | Obligatory Pruno link from Modern Drunkard magazine (some
               | profanity) : https://drunkard.com/11-03-jailhouse-3/
        
               | Firmwarrior wrote:
               | haha, that was a great read
               | 
               | > I expelled all my breath and sucked down another glass.
               | Vinegary, yeasty, with a rusty shank of an aftertaste. I
               | was feeling a slight buzz, but I didn't think I could
               | stomach another glass. It was booze all right, but two
               | glasses was my non-incarcerated limit.
        
           | Zamicol wrote:
           | "Penn & Teller's Bullshit":
           | 
           | https://www.facebook.com/watch/?v=295904514122934
        
           | ramesh31 wrote:
           | >My wife and I love to cook, have discussed opening our own
           | restaurant, have eaten at lots of very expensive "haute
           | cuisine" restaurants and have tasted lots of wines.
           | 
           | Please don't make the mistake of thinking "I like to cook"
           | means "I would like to run a restaraunt". They're two
           | completely different things.
        
             | wwweston wrote:
             | Can you elaborate on this? I'm sure there's more to it and
             | it could be great to know what some of the specifics are,
             | but it also seems like _someone_ who likes to cook is going
             | to need to be present for a good restaurant
        
               | [deleted]
        
               | deadbunny wrote:
               | Think of the distance between "I like playing video
               | games" and "I want to work for an AAA developer".
        
               | wwweston wrote:
               | "I like playing video games" would be analogous to "I
               | like dining out."
               | 
               | "I like making video games" would be analogous "I like to
               | cook."
               | 
               | Of course "I like making video games" might _not_ mean
               | "I want to work for an AAA developer", but the reasons
               | why would probably be different than those you wouldn't
               | want to make a commercial indie title / open your own
               | restaurant.
        
               | padjo wrote:
               | Watch a few episodes of Kitchen Nightmares and you'll get
               | the gist.
        
               | 2b3a51 wrote:
               | Perhaps a quick skim of Anthony Bourdain's _Kitchen
               | Confidential_ might help. His position is that running a
               | restaurant is very different from cooking for yourself
               | and friends.
               | 
               | But obviously many people do set up and run restaurants.
        
               | triceratops wrote:
               | The restaurant industry is brutal, low margin, and cut-
               | throat. There's long hours and extremely hard work, and
               | customers who don't give a shit about you. If you have a
               | successful restaurant, it's probably because you have a
               | good location (modulo those Michelin-starred gems in out-
               | of-the-way small towns). So the landlord will do their
               | best to extract any surplus value you generated through
               | your skill and ingenuity. I've never worked in the
               | industry and I've still heard of all of this.
               | 
               | Professional cooks have a completely different working
               | style to skilled amateurs. They move faster and more
               | precisely, and are able to juggle far more things at a
               | time. It's a massive step up.
               | 
               | Plus the skillset involved in cooking well is orthogonal
               | to what's needed to run a successful restaurant. Your
               | major costs are labor, rent, and raw materials, and you
               | need a certain personality to drive those down. Customers
               | tend to be price-sensitive (again, apart from those high-
               | end places) so you don't have as much power on the
               | revenue side.
               | 
               | I love cooking. I'm never working in the food business.
        
             | umanwizard wrote:
             | Indeed they're different things, but they're surely at
             | least correlated. (A workaholic personality is probably
             | more strongly correlated)
        
             | kube-system wrote:
             | Potentially that may have been the content of their
             | discussion.
        
           | spockz wrote:
           | You seem very experienced at wine and food, so I hope you
           | know this. I can taste a wine and like it just fine if I
           | haven't eaten or drink anything else. But if I eat anything,
           | even just the tiniest bit, the wine to me just becomes sour
           | and I can only taste the alcohol. This completely ruined wine
           | for me. Is this common?
        
             | coding123 wrote:
             | whoa that is weird. When I taste wine these days, I can
             | ONLY taste vinegar. I'm not even sure why that is.
        
         | zasdffaa wrote:
         | I don't have synesthesia to any notable degree but what you're
         | describing kind of makes sense as being it. Not tastes for me,
         | but sounds can elicit such responses eg. a sound having
         | graphite steel I can well imagine. Or other things that would
         | baffle another person.
         | 
         | Frankly, "notes of blue and a hint of graphite steel" sounds
         | too remote from normal experiences to be consciously made up -
         | I mean, who's going to relate to that anyway?
        
         | garrickvanburen wrote:
         | I've blind tasted beer numerous times in multiple different
         | contexts.
         | 
         | Even participated in a session called "tasting on the right
         | side of your brain" all about identifying and interrogating
         | those more abstract impression.
         | 
         | As poetic as they are - they carry insight and information both
         | about the taster and the liquid that - without interrogation
         | even the taster maybe unaware of.
        
       | dehrmann wrote:
       | > But I recently watched the documentary Somm, about expert wine-
       | tasters trying to pass the Master Sommelier examination. As part
       | of their test, they have to blind-taste six wines and, for each,
       | identify the grape variety, the year it was produced, and tasting
       | notes (e.g., "aged orange peel" or "hints of berry").
       | 
       | Also fresh tennis ball.
        
       | pas wrote:
       | > In 2001 Frederick Brochet of the University of Bordeaux asked
       | 54 wine experts to test two glasses of wine [...] that one had
       | been coloured red with a flavourless dye.
       | 
       | Well, red wine is red because it's colored by the skin of the
       | grapes.
       | 
       | I guess the critique is that the tasters were inconsistent, they
       | used [very] different language for the wine(s).
       | 
       | Which is definitely interesting. But not that surprising :)
       | 
       | > "jammy"
       | 
       | I had no idea what they meant by jammy, but according to google
       | it's very fruity wine, low acidity, low in tannin. Ah!
        
       | JimRoepcke wrote:
       | I mean sure it runs Windows binaries on Linux, but calling it
       | fake is a bit harsh.
        
       | noodlesUK wrote:
       | I am no wine guru but I do know one thing for sure. There is
       | definitely such a thing as _bad_ wine. If paying a little more
       | would guarantee not having a terrible bottle, that would make me
       | pretty happy. In the real world I 've not found that to be true
       | though.
        
         | metadat wrote:
         | The thing is, wine "quality" is entirely subjective. I've not
         | found much correlation between price and whether I will like it
         | or not. The only safe bet is that if it tastes too strongly of
         | vinegar, probably people won't like it as much. But some
         | European wines (Spain and Italy) intentionally produce wine
         | with a non-negligible amount of vinegar taste.
         | 
         | I know of a single maker that only puts out wines that I
         | consider good or at least okay: Heitz.
         | 
         | Heitz is pricey though, and a $6 bottle of Barefoot or Charles
         | Shaw two buck chuck can be just as good or better than a huge
         | assortment of $50 or $300 bottles of swill. In my experience.
        
           | fullshark wrote:
           | I'd be shocked if you thought there's was actually no
           | correlation if you're thinking of a price range from $5 to
           | $100+. The worst wines by far I've had have been the ultra
           | cheap stuff. Once you get above like $20 or whatever your
           | personal threshold is though the variance is much smaller in
           | terms of quality I'd say.
        
             | metadat wrote:
             | You do make a good point; the worst of the worst tend to be
             | the ultra cheapies.
             | 
             | With that said, there are unbounded arrays of cheap _and
             | expensive selections_ that all taste like shit (again, in
             | my opinion - others likely perceive them differently).
             | 
             | I've met plenty of people who happily drink something I
             | consider 100% not palatable or suitable for human
             | consumption.
        
               | fullshark wrote:
               | Yeah bad (as in unappealing to my palate) expensive wines
               | are bad in an entirely different unique, "expensive
               | tasting" way.
        
           | sbf501 wrote:
           | > The thing is, wine quality is entirely subjective.
           | 
           | The article says it isn't. And I agree. Go buy a two-buck
           | chuck at Trader Joe's, and a $50 Chateauneuf de Pape from
           | 2018. One is an acrid, acidic fruit punch, the other is a
           | balanced soft tannin delight. I guarantee your palette can
           | tell the difference, or your money back. :)
        
             | metadat wrote:
             | Agreed, they have different qualities. These properties
             | don't translate to people automatically preferring the
             | expensive one because it's "better"; it's only "different".
        
           | csa wrote:
           | > a $6 bottle of Barefoot can be just as good or better than
           | $50 or $300 bottles of swill
           | 
           | As someone who has blind tasted many wines...
           | 
           | - I can see not being able to tell a difference between $50
           | bottles and $300 bottles, and even preferring the less
           | expensive option. Some of the tastes can be very subtle, and
           | sometimes the more expensive wines need to be cellared before
           | they really start to shine.
           | 
           | - I honestly don't think I have ever had a $50 plus bottle of
           | wine that I would not have preferred over Barefoot, which has
           | approximately zero taste markers of a wine made to taste
           | good.
           | 
           | - There are inexpensive wines (sub-$8) that can hold their
           | own versus $20-30 bottles, but that almost always involves
           | generous use of oak chips and an audience that doesn't mind
           | the imbalanced flavor profile. Most people don't mind the
           | imbalance, especially since the wines are usually
           | inexpensive, high alcohol, and taste better than wine at a
           | similar price point.
           | 
           | - Folks who can't differentiate wine taste may be "non-
           | tasters". I dislike this term of art, but it's folks who have
           | fewer taste buds per unit area of their tongue. Tell-tale
           | signs are people who salt everything and/or use hot sauce to
           | an extreme level.
           | 
           | - For folks on a budget who want to drink decent wine, Trader
           | Joe's Reserve wines ~$10 a bottle) punch way above their
           | weight. These are basically $20-30 retail bottles of wine
           | that needed to be cleared at the winery cellars quickly to
           | make space for a new vintage. "Shiners" is the term of art
           | for these bottles pre-labeling.
        
             | 2devnull wrote:
             | "honestly don't think I have ever had a $50 plus bottle of
             | wine that I would not have preferred over Barefoot, which
             | has approximately zero taste markers of a wine made to
             | taste good."
             | 
             | I can't believe that. I've never had barefoot and probably
             | never will but there's a lot of totally undrinkable, maybe
             | even semi-poisonous, expensive wine. It's not even rare. If
             | you buy from a good merchant this is less of a problem but
             | still, expensive wines go bad, and some were never good to
             | begin with.
        
               | barrkel wrote:
               | The most likely expensive dud you're going to see is aged
               | Burgundy reds. Many don't make it.
               | 
               | Very old red wine (e.g. 30+ years), if it's not fortified
               | or a dessert wine, is also not particularly pleasant.
               | I've had some very famous Bordeaux from some celebrated
               | 70s vintage, a sip from Hedonism Wines in London, and it
               | was very much not worth it; more than anything else, it
               | reminded me of clothes in an old person's closet.
               | 
               | On the other hand, the same day I had a sip of something
               | sweet from the 19th century - like 1898 or something -
               | from Crimea, and it wasn't bad. It wasn't great, but it
               | wasn't bad or undrinkable either. Might have been related
               | to these batches -
               | https://quillandpad.com/2020/07/21/the-massandra-
               | collection-...
        
               | csa wrote:
               | > but there's a lot of totally undrinkable, maybe even
               | semi-poisonous, expensive wine
               | 
               | "A lot"? Really? Change your wine merchant if that's the
               | case.
               | 
               | That said, sure, I mean, if you want to include flawed
               | wines like ones with brett, ones that haven't been stored
               | properly (e.g., in the sun), wines way past the their
               | peak, etc., then one will certainly run into some bad
               | wines _at any price point_.
               | 
               | That's sort of a given, imho, and is in no way a
               | reflection of the quality of the wine.
               | 
               | That certainly doesn't in general make the high end wine
               | "fake" or not worth a higher price (at least to some
               | point), which is the point of the linked article.
        
             | yamtaddle wrote:
             | I could see one becoming convinced price has no correlation
             | with quality given the bullshit that's sold in the $10-20
             | range. "Why, this was $15 but it's plainly worse than the
             | $8 bottle I had last week!" There's some real crap in that
             | bracket, at least around here. Especially French and
             | Californian. I get the impression France drops their trash
             | on us (the USA) in that price range, relying on their
             | national "brand" to sell it for more than it's worth. Above
             | that range, they're consistently damn good, of course.
             | 
             | [EDIT] As for Californian wine in that range, it seems to
             | have a problem with marketing-over-substance. I expect
             | trying to compete in that range on quality is...
             | frustrating.
        
               | csa wrote:
               | > I could see one becoming convinced price has no
               | correlation with quality given the bullshit that's sold
               | in the $10-20 range.
               | 
               | Yeah. There seems to be a lot of variability below $20.
               | That said, it'll you do the math, it's tough to make a
               | wine with a good and distinct character below $20 for
               | reds and $15 for whites (I've seen it, but it's
               | relatively rare).
               | 
               | Also, totally agree with your edit. California wines have
               | a lot of challenges with marketing over substance across
               | the whole range or price points.
        
             | jules wrote:
             | When eating a dish, I can usually identify the ingredients
             | and spices by flavour, but different wines taste more or
             | less the same to me. Some taste a bit better than others,
             | but the difference is minimal. Spending $50 more on the
             | food in a restaurant is going to make an enormously bigger
             | difference than spending $50 more on wine. In fact, I find
             | that _not_ drinking wine at all usually makes for a better
             | experience if the food is good, because the super strong
             | flavour of wine destroys your ability to discern flavours
             | on the next bite.
        
             | jb_s wrote:
             | Not speaking for everyone but I'm pretty sure a lot of
             | people who love extreme hot sauces, it's not so much the
             | flavour but that they just want to feel _something_ for
             | once :o
        
           | jasmer wrote:
           | Yea I think probably most people can tell the difference
           | between $6, $20 and $50 and then struggle beyond that (and
           | beyond that it is very subjective).
           | 
           | But for 'crap' 'ok' and 'good' and 'good+' categories I think
           | it's actually fairly straight forward.
        
           | namdnay wrote:
           | > wine quality is entirely subjective
           | 
           | I wouldn't go that far... there are many wines that everyone
           | agrees are foul. La Villageoise for example? There's a reason
           | it's 2E/L
           | 
           | 6USD is what, 5.80E a bottle? That's already a lot more
           | comfortable
        
           | 13415 wrote:
           | Anything related to taste and smell is partly subjective,
           | partly intersubjective. The sense of smell varies from person
           | to person due to genetic differences, different learned
           | tastes, partial anosmia, etc. This is also the reason why one
           | like a perfume and another one hates it. The chromatograph
           | can analyze a substance objectively but every nose smells it
           | a bit differently.
        
         | KineticLensman wrote:
         | In Croatia many years ago, we ordered the cheapest bottle on
         | the wine list. It was disgusting. The locals were amazed that
         | we didn't know to water it down before drinking.
        
           | nradov wrote:
           | When my grandparents lived in Croatia in the pre-WW2 years
           | they used to mix a little wine into their water because the
           | water quality was bad. I guess the wine killed the germs, or
           | at least masked the taste of the water.
        
           | aarroyoc wrote:
           | That's also typical in Spain. In fact, most family
           | restaurants offer free wine, but it's of that level of
           | quality, so you usually mix it with sparkling water.
           | 
           | Also, it's typical of young people to mix cheap wine with
           | Coca-Cola, and have parties with that.
        
             | mauvehaus wrote:
             | That's actually a fairy delicious way to enjoy cheap wine,
             | and I dare say it compares favorably to some of the
             | digestifs in the world.
        
           | foobarian wrote:
           | It's typical to drink watered down wine with routine/non-
           | fancy/on-the-road meals. The locals call it 'gemist' which is
           | a germanism (gemischt = mixed). The wine used for this is
           | bottom of the barrel, since it's a shame to waste good wine
           | for this purpose.
        
             | metadat wrote:
             | Does the alcohol content end up diluted proportionally to
             | something like 2-7% vs the usual 12-14%?
        
           | betaby wrote:
           | It is a tradition there? What is the name of that wine?
        
       | Barrin92 wrote:
       | I've done this experiment with friends a few times. Personal
       | experience. Almost anyone can tell _really shitty_ wine from the
       | rest, think your one or two bucks cardboard container wine.
       | Almost nobody can tell a 10 euro bottle from a 100 euro bottle.
       | 
       | This also goes for other food and drinks. It's the same with
       | coffee. You can taste really cheap and awful coffee, but if
       | anyone can tell me they can reliably differentiate between decent
       | beans and one of those fancy "it was fermented and digested by a
       | monkey" specialty brands I'm scpetical.
        
       | femto wrote:
       | It's fun to do a "blind tasting party".
       | 
       | Get a bunch of friends to each bring a bottle. Maybe give a
       | criteria, like a price range, so people don't feel obliged to
       | impress with the price tag.
       | 
       | All bottles are delivered to the kitchen at the beginning of the
       | night, where the host puts each in a numbered paper bag. Each
       | attendee gets a score sheet.
       | 
       | Start serving, either by pouring or just putting a few bottles on
       | the table at a time. It's a normal party, apart from each person
       | giving each numbered wine a score, and conversation about the
       | wine being an icebreaker.
       | 
       | At the end of the night total up the scores and reveal the
       | bottles, generally to some hilarity.
       | 
       | It's fun to throw in a few wildcards. As the host, I threw in a
       | couple of extra bottles: one well above the price range and
       | another the cheapest I could find. (Found out after the event
       | that an attendee also decanted a box into a bottle. All in the
       | spirit!). I also poured all the left over bits from each bottle
       | (not glasses!) into a bottle and served that up towards the end
       | of the night.
       | 
       | The cheap wildcard came second. The dregs came middle of the pack
       | and the expensive bottle came below the dregs. It was a fun night
       | and the guessing game really got people talking about what they
       | liked and disliked, but they couldn't be pompous about it, unless
       | they wanted to risk a ribbing at the end of the night.
       | 
       | It also works with beers or homebrew.
        
         | ericlewis wrote:
         | My family often does this, but more like you have to figure out
         | which wine is which out of 14 across many varieties and
         | provenance. My wife and I both got 2nd and 3rd place with only
         | mixing up two. Though it was less so what is cheap what is
         | expensive, it is an interesting game nonetheless. We blamed the
         | many years we spent in Napa on being so good :P
        
         | cwkoss wrote:
         | A fun variation on this is to provide two bottles. Cover the
         | labels with sheets of paper.
         | 
         | Pour everyone a serving of each (different color cups works
         | best), and tell them that one bottle costs less than $10, one
         | costs $95.
         | 
         | The group will taste and discuss and usually reach a consensus
         | on which wine is the better wine. Ask if anyone disagrees.
         | 
         | Then, you reveal that both bottles were filled with the same
         | boxed wine. It's really funny.
         | 
         | I've done this 3 times, and never had anyone suggest that they
         | were the same wine before the reveal.
        
       | erehweb wrote:
       | If you are interested in this topic, you may find the book "Gulp"
       | interesting. https://maryroach.net/gulp.html The writer talks
       | about wine and olive oil tasting, among other things.
        
       | 13415 wrote:
       | I learned to appreciate wines only after I moved to a wine
       | producing country (Portugal). I cook once a week for my
       | girlfriend and try to choose a different wine each time. After a
       | few years you learn a bit, which ones you like and dislike, and
       | how different wines are. It's a lot of fun. There is nothing fake
       | about it.
        
         | ravenstine wrote:
         | The "fake" part is the idea that wines are objectively better
         | than each other. Afficianados can invent their own standards,
         | and that's fine, but those standards don't need to apply to
         | people who simply want to _enjoy_ wine.
         | 
         | What muddies the water is that wine has an association with
         | aristocracy that has never been had with Coke and Pepsi, or
         | pizza with pineapple vs no pineapple.
         | 
         | Sure, wine is more complex than many other tastes, but so is
         | beer, and beer has mostly been considered a blue collar affair,
         | historically speaking.
         | 
         | Everyone is right and wrong at the same time. All wine is good
         | and all wine sucks. Any given bottle will be a hit or miss,
         | regardless of price. With price, you may be getting a more rare
         | varietal, but that doesn't mean your friends will appreciate
         | it.
         | 
         | A given wine needs to target its audience. Are your friends
         | adventurous? Then you might actually consider sharing that
         | bottle of Sagrantino, as they may appreciate the experience
         | even if they don't like it that much. But if their tastes are
         | generally more... conventional, then just go with that $9
         | Cabernet Sauvingnon from Trader Joes that can't offend anybody.
         | Do you have wine snob friends who you want to make jealous?
         | Then the $300 bottle of whatever is right for you, as you'll
         | not only be able to gloat but perhaps spend _less_ as you have
         | an excuse not to crack it open until it  "peaks" some time in
         | the next century.
        
           | 13415 wrote:
           | There is nothing fake about that either. You don't have to
           | pass a blind test, you usually see the wine. It's the same
           | with food - the presentation counts, too. Or with almost any
           | kind of luxury good. Almost any brand is more expensive than
           | "no name" products even though the production costs are the
           | same.
           | 
           | Of course, people can be against luxury goods but the point
           | is they're not getting it. People pay for brand and prestige,
           | including some wine affiocionados (though not me). That's
           | perfectly normal for luxury markets.
           | 
           | By the way, beer is way less complex than wine. It's not even
           | remotely comparable, primarily because beers are "designed"
           | by professional brewers for specific target markets. You
           | can't do that as easily with wine, it depends more on the
           | grapes, weather, and location.
        
       | ChrisMarshallNY wrote:
       | I have not partaken, for some time, and when I did, I was an
       | aficionado of such fine vintages as Mogen David 20/20, Night
       | Train Express, and Thunderbird.
       | 
       | However, I have friends that are very much into it, and will
       | happily spend sick amounts of money on bottles of what to me, is
       | just spoiled grape juice.
        
       | majormajor wrote:
       | I'm surprised these sorts of articles still get traction?
       | 
       | Is this just a filter bubble thing? Is it "new" to many people
       | even though it isn't to me?
       | 
       | Or do we just like to feel snobby about knowing the truth?
        
         | abvdasker wrote:
         | I think this piece is more of a reaction to the hackneyed
         | articles we've all seen about how wine knowledge is all bs.
         | It's a qualification of those conclusions that does a good job
         | of explaining that the reality is a little more complicated.
        
       | gdubs wrote:
       | We moved to a farm in wine country in the PNW years back, and I
       | had this 'ah ha' moment. It was the summer before the pandemic,
       | and we had friends visiting. We sat down to eat a meal we made
       | with all of this local food. I took a sip of a wine from a
       | vineyard nearby. That's when the term 'terroir' suddenly made
       | sense. The wine had the same essence as the food we were eating,
       | all being from the same region. But it was elevated. It's like,
       | the celebration of all of this hard agricultural work. The cherry
       | on top.
       | 
       | People find ways to turn anything into a game. And status,
       | striving, gaming - they enter into anything. But for me, I
       | generally just keep a list of favorites. Reds often give me a
       | headache, so a good red, to me, is one that does not. But I've
       | grown to really like Rose, and it doesn't have to be summer.
       | 
       | Anyway, there's _definitely_ good wine and bad wine. I think
       | personally a good story contributes a lot more to the value of
       | wine than its rating. But  'value' can be very subjective.
        
       | badrabbit wrote:
       | I don't disagree but I do have a question about the blind
       | tasting: Is it possible that knowing about a wine's age or
       | provenance allows our brain to focus on and look for specific
       | details? For example, you can feed me meat and I might think it
       | is delicious but soon after if you tell me it is snake or dog
       | meat I will vomit all over the place and find that particular
       | taste offending.
       | 
       | Isn't taste just a signal interpreted by the brain?
       | 
       | I am sure you all have seen those experiments with a fake hand
       | next to the person's but they are blocked from seeing their real
       | hand, they start feeling touch and pain on the fake hand! Can
       | taste also be visually and mentally affected by sight or some
       | other knowledge?
        
       | kuon wrote:
       | My neighbor loves to organize wine tasting session with friends,
       | one day, he opened some bottle, and when I poured it, I added
       | some apple juice (about 50%) and nobody in the group noticed
       | anything. I know that a few expert can actually tell wine apart
       | and categorize them, but I now know that most of the time people
       | have no idea :)
        
       | IforgotmyID wrote:
       | In my local supermarket in Spain, they sell wine in a carton
       | (like milk) for around 80 cents of an euro per litre. It is
       | perfectly nice if you want to drink a glass with lunch, mix it
       | with gaseosa in summer (like Sprite) or cook with it.
       | 
       | They also sell cava for less than 5 euros a bottle. It makes a
       | roast chicken on Sunday appear somewhat more festive. The first
       | time a colleague in the UK told me about fruity or orange taste
       | in wine I was completely perplexed as to what he meant.
        
       | sebmellen wrote:
       | The most interesting part of the article to me was this:
       | 
       | > _Based on the theory of predictive coding, our brains first
       | figure out what sensory stimuli should be, then see if there's
       | any way they can shoehorn actual stimuli to the the expected
       | pattern. If they can't, then the brain will just register the the
       | real sensation, but as long as it's pretty close they'll just
       | return the the prediction. For example, did you notice that the
       | word "the" was duplicated three times in this paragraph? Your
       | brain was expecting to read a single word "the," just as it
       | always has before, and when you're reading quickly, the mild
       | deviation from expected stimuli wasn't enough to raise any
       | alarms._
       | 
       | I believe Vsauce had a video on this topic one. I'll edit the
       | content if I find it.
        
       | blindriver wrote:
       | Yes, it's scientifically proven to be fake, but let people have
       | some fun, what's the big deal? There are worse crimes than
       | pretending to have the ability to super-taste wine.
        
       | JoeAltmaier wrote:
       | If it takes a super-taster to tell the difference, then I'm safe
       | paying for $6 Chuck
        
         | Enginerrrd wrote:
         | Interestingly, as I understand Charles Shaw buys suprlus wine
         | from nice vinyards and blends them to make their offering. So
         | the wine is likely to be totally inconsistent, but probably ok
         | to even occasionally good.
         | 
         | Personally, I think red blends are often better than single
         | wine varietals. They're often perceived as cheaper, but from a
         | taste perspective, I find they're usually more balanced in
         | flavors and more complex as a result.
        
       | 78124781 wrote:
       | I really wonder how much of the suspicion of wine comes from the
       | class-conflict accoutrements and marketing.
       | 
       | I used to be a big wine skeptic. It seemed pretentious,
       | overpriced, and boring. The people who liked it were the kind of
       | people I disliked. Most of the places in the town I grew up in
       | all had the same "big reds" at ridiculous prices. Wine was the
       | thing that cost $12 that you paid $60 for at the local steakhouse
       | to look important.
       | 
       | Then, I moved to a lesser-known wine-producing state and started
       | actually trying wine. It took some time--and there were more than
       | a few encounters with snobs and commercial puffery that made me
       | want to rethink it--but it soon opened up into a huge world that
       | I had no idea about before. It was far more fascinating and
       | enduring than previous interests in whiskey or craft beer.
       | 
       | It's a pity that wine gets such a pretentious reputation. It's a
       | fascinating blend of chemistry, geology, geography, and culture
       | that at its heart is an agricultural enterprise.
        
       | AlbertCory wrote:
       | I keep teasing this, but my friend Jerry and I have done a whole
       | series of Triangle Tests on various aspects of making coffee.
       | We've finally settled on him publishing a Just The Facts, Ma'am
       | doc, and me publishing the narrative. Real soon now.
       | 
       | Anyhow:
       | 
       | Our philosophy is "It doesn't matter what the experts can taste.
       | What matters is what _you_ can taste. "
       | 
       | So for wine, it's easy for you & your friends or relatives to put
       | out three glasses, two the same and one different, and see if the
       | taster can pick out the outlier. If they can't, why should they
       | care which one WineSpectator says is better?
        
       | IshKebab wrote:
       | > They look at 6,175 tastings from 17 wine tasting events and
       | find that, among ordinary people (nonexperts), "the correlation
       | between price and overall rating is small and negative,
       | suggesting that individuals on average enjoy more expensive wines
       | slightly less."
       | 
       | Wines at wine tastings are hardly a random selection. They should
       | look at supermarket wines.
       | 
       | In my experience paying more (over PS8) definitely increases the
       | _chance_ of getting a nice bottle, but it doesn 't guarantee it.
       | But that effect is only true up to maybe PS15 at the most. Above
       | that you're throwing money away.
        
       | jacobsenscott wrote:
       | > suggesting that individuals on average enjoy more expensive
       | wines slightly less
       | 
       | This is me. Every time I decide to splurge on a bottle of wine I
       | don't like it. Sticking with my 3 liter boxes of costco cabernet.
        
       | bsder wrote:
       | The Pepsi Challenge has _LOTS_ of faults and isn 't a great
       | example.
       | 
       | I believe that one of the "debunkings" about the Pepsi Challenge
       | was that people preferred the initial swig of Pepsi but preferred
       | Coke if the question was asked after more consumption, after the
       | beverage had warmed up, etc. Effectively, you could set up the
       | situation to get people to choose one or the other quite easily.
        
       | antognini wrote:
       | One of my professors in grad school was really into wine and
       | every couple of years he would put on an after-hours wine tasting
       | class for a semester. One of the points he made was that there
       | are absolutely wines which are objectively better and worse and
       | that experts can reliably tell them apart. He had met enough
       | experts who could identify a vineyard and vintage blind to know
       | there was something to it. But sitting on top of that there is a
       | frothy market that is driven by fads, speculation, and hype.
       | 
       | He was of the opinion that generally speaking the quality of a
       | typical wine increases monotonically with price up until around
       | the $40 range with the big steps around the $5, $10, and $20
       | price points. But above $50 or so, you're no longer paying for
       | higher quality, per se. It's more that you are paying for a
       | unique flavor profile and reliability. But unless you're seeking
       | out that particular flavor profile, you can get a bottle that is
       | just as good for $30-40 (and occasionally even cheaper). And
       | above a few hundred dollars it's all just fads, speculation, and
       | hype. (He liked to say that the people who buy those wines have
       | "more money than sense.") They're good wines, but you can get a
       | bottle that is just as good for a fraction of the price.
        
         | SV_BubbleTime wrote:
         | > "more money than sense."
         | 
         | I've always enjoyed "more dollars than cents" for the dual
         | meaning if you know the phrase is supposed to be "sense".
        
         | alfalfasprout wrote:
         | This is IMO where I've arrived at too. Some wine really sucks.
         | Some wine is incredible. I've definitely been surprised by some
         | <$20 bottles but in general $50+ wines are not going to have
         | the same flaws that are common in cheaper bottles.
         | 
         | With that said... I've had some terrible bottles of $100+ wine
         | from well regarded wineries.
        
         | 2devnull wrote:
         | Wine makers can easily pick out flaws of different sorts. Wine
         | tasters and wine makers do not taste wines in the same way
         | based on my experience. Some flaws, like Bret, can improve the
         | score of wines given by tasters for certain styles, but wine
         | makers generally scoff at such flaws.
        
           | ethbr0 wrote:
           | If you're dealing in goods of non-obvious quality, where
           | total supply volume >> total demand volume, markets get
           | weird.
           | 
           | See: beauty products, wine, art
           | 
           | There are people who can discern quality reliably... but
           | those people are an extremely small portion of the total
           | market.
           | 
           | Consequently, things that are not quality (chiefly, marketing
           | and price) start to become dominant features.
        
           | noughtme wrote:
           | > Some flaws, like Bret
           | 
           | I cannot wait for the current trend of brettanomyces
           | contaminated "natural" wines to die.
        
             | barrkel wrote:
             | Bret and the weird hay / mousey flavour from natural wines
             | are different things.
             | 
             | I too am not a fan of natural wines largely because of the
             | additional flavours, but normal sulphite-laden wine can
             | come with a dose of bret and it's different - I
             | particularly enjoy it in some Cote Rotie producers, where
             | it comes out as a hint of smokey bacon.
        
         | acchow wrote:
         | > But unless you're seeking out that particular flavor profile
         | 
         | It's not just seeking out a particular flavor profile. If you
         | want to experience something novel for your mouth and you've
         | been drinking only $20 bottles for years, you will never
         | encounter anything new. But if you try $100 bottles, you're
         | much more likely to accidentally discover something new
         | (whether you like it or not is subjective)
         | 
         | Continuously searching for new experiences is an expensive
         | hobby.
        
         | wmil wrote:
         | > He was of the opinion that generally speaking the quality of
         | a typical wine increases monotonically with price up until
         | around the $40 range with the big steps around the $5, $10, and
         | $20 price points.
         | 
         | I'm always amused when I hear this, because I live in Ontario.
         | Our alcohol laws are set up to heavily favour local wines.
         | 
         | Of course Ontario reds are consistently both more expensive and
         | worse than foreign wines.
         | 
         | Higher price doesn't mean higher quality here.
        
           | Hermitian909 wrote:
           | Not OP but good friends with some highend winemakers who hold
           | a similar but slightly different view, which is that below
           | $20 dollars (or whatever the breakpoint is now) most vinyards
           | generally can't afford the processes that allow for the best
           | class of wine to be _reliably_ produced, and above that price
           | point, most can afford those processes.
           | 
           | You do occasionally get cheap wines that hit above their
           | weight, but that's unusual.
           | 
           | More common, you get wineries hitting below their weight for
           | a number of reason the winemakers aren't very good, there are
           | issues with vinyard, it's a bad harvest, or the winemaker
           | just wants bigger profits and is trying to convince people
           | their wine is better than it is.
           | 
           | As an example of vinyard issues, I know a man whose vinyard
           | produces very poor wine because his soil is rich in
           | serpentine, which makes the wine smell funny. Even doing
           | everything "right" his wine is not going to taste as a good
           | as that made identically by someone with better soil.
           | 
           | This does not mean that wines at that price point _must_ be
           | good. I know someone who made the mistake of buying in a
           | vinyard that was extremely rich in serpentine
        
           | nier wrote:
           | How does red wine from Ontario end up more expensive than the
           | one from abroad when the laws are set up to favor the wine
           | from Ontario?
        
             | extragood wrote:
             | I'd guess cost of labor is a major factor.
             | 
             | If you buy any California wine, for instance, it was picked
             | by a migrant worker. Times haven't changed much since
             | Grapes of Wrath, other than it's typically Latino workers
             | rather than Dust Bowl refugees.
        
             | danielfoster wrote:
             | Without more information, I would assume that even with
             | preferential tax treatment Ontario wine could be more
             | expensive due to economies of scale. Production must be
             | vastly lower compared to California, France, etc.
        
         | nitwit005 wrote:
         | But, there is the usual trick there. How do you transform your
         | wine from a $5 wine to a $10 wine? Raise the price by $5. The
         | assumption of quality is something exploitable.
        
       | forgotusername6 wrote:
       | A friend of mine from uni was really into wine. Won the varsity
       | wine tasting competition. He bought a case of Italian reds
       | because he knew it was his weakness. You absolutely can get good
       | at wine, but not from casually drinking a glass every so often.
       | Like all disciplines it takes practice.
        
       | fleddr wrote:
       | I simply consider it a type of harmless overconsumption, an
       | expensive status-driven hobby not backed by rationalism.
       | 
       | It comes in many shapes and forms. Coffee snobs. People that buy
       | a Rolex. Or have a 100K audio setup to match their supernatural
       | hearing.
       | 
       | It doesn't have to make objective sense, as long as it makes
       | sense in your head.
        
       | e10jc wrote:
       | I've had a lot of red wine in my life; like, probably too much.
       | The only bottle with a memorable taste came from a wine tour in
       | Napa Valley where they said half the field was destroyed in a
       | fire, so they were getting rid of the rest for cheap. The wine
       | was super smoky... and absolutely delicious. I wonder why that
       | never became a thing.
        
         | doubled112 wrote:
         | Probably difficult and expensive to consistently burn the field
         | down.
        
           | hoherd wrote:
           | That's what we have PG&E for: Peaty Grapes and Ethanol.
        
           | preinheimer wrote:
           | Maybe happening more often with the wildfires these days
        
         | milderworkacc wrote:
         | We had a lot of smoke tainted "experimental" wines out from
         | Australian vineyards as 2019 and 2020 releases - some were
         | really interesting, others simply dreadful (with winemakers
         | just glad you were happy to take a punt and get rid of it for
         | them).
         | 
         | Not sure repeating the bushfires that created those releases is
         | a long term strategy though...
        
         | jahsome wrote:
         | You may find you like peaty single malt scotches.
        
           | bergenty wrote:
           | I once asked for a very smoky whisky and was bought out
           | something completely clear.
        
       | LastTrain wrote:
       | I've had some incredible wines, but it is beyond fucked up that
       | you can lay down $40 for a bottle of trash, and that is just OK.
       | In what other industry is the quality so inconsistent?
        
       | argc wrote:
       | I loved this article. My take away would be - there are
       | differences between wines, some people are good at telling them
       | apart, but people make mistakes and can be tricked, so take
       | everything you hear about wine with a grain of salt.
        
       | bell-cot wrote:
       | Is there _anything_ which involves both...
       | 
       | (1) lots of subtle and subjective judgement calls
       | 
       | (2) humans yearning to show off their wealth / sophistication /
       | status
       | 
       | ...which is NOT fake or widely-faked?
        
         | JasonFruit wrote:
         | I can _totally_ tell the difference in sound between a long-
         | pattern Strad and a golden-period one, so you just back off,
         | champ.
        
         | TremendousJudge wrote:
         | Text editor choice. Those are definitely, completely, for sure
         | real.
        
           | bombcar wrote:
           | There are zero subjective calls there, however. My choices
           | are objectively correct and laid down by God Himself, all
           | others are ontologically evil.
        
         | TheDong wrote:
         | You can "no true scottsman" your way to make that true or
         | false, depending.
         | 
         | I might say "Cars and yachts are not so widely faked, but are
         | both status symbols", but then you might say "ah, but those are
         | less subjective. A yacht objectively does not sink, and a car
         | objectively needs less maintenance or goes faster or has better
         | ride quality"
         | 
         | I might say "having a subjectively defined set of books on your
         | bookshelf is a sign of sophistication and status, and is not
         | widely faked", but you might say "ah, but the books are
         | objective, having 1984 and K&R C are objectively a sign of
         | programmer status"
         | 
         | I might say "owning a 'nice house' in a big city is a status
         | symbol, 'nice' is very subjective, but it's not widely faked",
         | to which you will point out reality is fake and I cannot even
         | prove houses are real in the first place.
        
         | tptacek wrote:
         | I don't know about judging the binary, but there are more- and
         | less- faked luxury good appreciations. Whiskey is less faked
         | than wine is (but, like most things, the distinctions blur as
         | you go up in price; that makes, like, a kind of basic economic
         | sense, right?)
        
       | fumeux_fume wrote:
       | A nice thoughtful piece on tasting wine. Under scrutiny,
       | sensational conclusions typically fall apart and sometimes they
       | really tell you more about the "experts" than about wine.
       | Fortunately for me, I can enjoy wine at many different price-
       | points. However, I usually find the bottles which move me the
       | most are priced at $50+.
        
       | Havoc wrote:
       | It's unfortunate that the price section of the article isn't a
       | bit more nuanced. There is definitely a big difference - it just
       | has diminishing returns effect and the drop off price point is
       | likely lower than most experts are willing to admit
        
       | tamaharbor wrote:
       | All I know about wine is that it comes in a box.
        
         | rosnd wrote:
         | A large plastic jug, actually.
        
         | Cupertino95014 wrote:
         | Not true. Sometimes it's in a bottle with a screw cap.
        
       | sbf501 wrote:
       | TL;DR -- "Wine is not fake. Wine experts aren't fake either, but
       | they believe some strange things, are far from infallible, and
       | need challenges and blinded trials to be kept honest. How far
       | beyond wine you want to apply this is left as an exercise for the
       | reader."
       | 
       | It is a showoff sport. Insane wine prices are there for rich
       | people who have too much money to spend, or people who are in
       | desperate need of validation. We all know someone in a McMansion
       | with premium beige textured walls and a few Lexus who has a "wine
       | cellar" that they can't stop talking about. The market is mostly
       | for them.
       | 
       | I say "mostly" because like TFA says, some people really can tell
       | the difference, but I feel bad that they have to pay so much more
       | due to the idiot tax.
        
         | alistairSH wrote:
         | Yeah, there's definitely some learned skill in IDing wines by
         | region/variety.
         | 
         | My "system" for picking wines has two approaches: - Buy Trader
         | Joe's Reserve in a variety I enjoy - Visit local wine shop,
         | tell them my budget and what I'm eating for dinner, and buy
         | whatever they suggest
         | 
         | Both approaches yield pretty good results for not much money.
         | 
         | I'll leave "risking" the $5 bottles from Safeway to somebody
         | else. The $10-$30 bottles I get are consistently good enough,
         | and often better than good enough.
        
       | mfrisbie wrote:
       | I took the introductory sommelier exam as a hobbyist, but I was
       | in a room with ~200 people in the industry. We collectively blind
       | tasted about a dozen wines, and I watched as people around me
       | mostly guessed correctly with astonishing accuracy.
       | 
       | There may be some nonsense in wine tasting, but it is definitely
       | possible to develop a body of knowledge and experience that
       | allows one to identify wines based on only your senses. It's
       | important to note that the CMS only includes traditionally
       | produced wines in the blind tasting - no curveballs (pinot grigio
       | grown in Alaska or whatever).
        
         | bombcar wrote:
         | Some people say you can't tell the difference between Pepsi,
         | Coke, and the diet versions of both, but I certainly can.
         | 
         | I've no doubt a sommelier can tell differences between wines.
         | 
         | What I do suspect is that you can enjoy moderately priced wines
         | just as well as many more expensive ones.
        
           | mfrisbie wrote:
           | I suspect there's a chicken and egg effect with pricing and
           | blind tasting. Someone who can identify wines blind surely
           | knows how much each region/producer/style costs, and based on
           | that would assign a guessed price. Example: Paulliac is
           | expensive, this tastes like a Paulliac, therefore wines that
           | taste this must also be expensive.
        
       | lisper wrote:
       | As someone who ran a wine-tasting group for several years I can
       | tell you this: there are definitely discernible differences
       | between wines. What there is not, however, is any kind of
       | absolute standard for what constitutes a "good" wine. Different
       | people like different things. There are two things that makes
       | wines expensive, and neither of them necessarily correlates with
       | whether a particular wine will taste good _to you_ :
       | 
       | 1. Old wines cost more because you have to pay for the storage.
       | 
       | 2. Low-production wines that have an affluent following cost more
       | because supply and demand.
       | 
       | And that's it. There is absolutely nothing wrong with you if you
       | if you prefer a Gallo Rhine Wine in a box to a Romanee Conti.
       | 
       | That said, there is definitely a skill and an art to being a
       | Sommelier, and that is the ability to take someone's description
       | of what they like and match it to what's on their wine list.
       | There is no such thing as a "good wine" independent of any
       | particular person's tastes (except if you have a wine that has,
       | say, turned to vinegar) but there is definitely such a thing as a
       | good sommelier.
        
       | [deleted]
        
       | w_for_wumbo wrote:
       | I feel like the bigger argument to make here, is that taste
       | itself is fake. It's an illusion created by our brain, by taking
       | in all of the various factors and determining whether we should
       | be rewarded by it or not.
       | 
       | We see countless time color has effect on taste, scent has an
       | effect on taste, mood has an effect on taste, expectations have
       | an effect on taste.
       | 
       | Taste therefore isn't this static thing that we seem to think of
       | it as.
        
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