[HN Gopher] Is Google's 20-year search dominance about to end? ___________________________________________________________________ Is Google's 20-year search dominance about to end? Author : i13e Score : 129 points Date : 2023-02-08 20:57 UTC (2 hours ago) (HTM) web link (www.economist.com) (TXT) w3m dump (www.economist.com) | FridgeSeal wrote: | I do not understand the appeal or gpt-powered searches. | | Most of my web searches are for looking up specific things, to | find the specific link(s) that contains the information I need. | These aren't searches that are going to be made better or faster | by an ML model-they're not natural language queries, they're just | a bunch of terms. | ghshephard wrote: | Depends on your use case - if you are coding, or doing | constraint analysis - 75+% of the time it's a single request, | single answer, and you are done. The other element with ChatGPT | is if you aren't happy with the initial answer for some reason | - you can engage in a conversation with it, provide some | guidance, and will adjust it to suit _specifically_ what you | are interested in. I 've found about 50% of my google searches | just go straight to ChatGPT these days. Hallucinations are the | only real problem I've had - but over time you start to become | cynical about the truth of anything factual - asking for unit | tests helps quite a bit when coding - double checking any math | is also important. | | I do agree though, that without citations to the original | source - any "Facts" that ChatGPT offers are absolutely | untrustworthy. | helf wrote: | I think because people want to natural language ask questions | to a virtual butler (Jeeves) and get an answer back in | digestible natural language form. | | I... don't really get it either. | | But I'm also a cranky person who can't stand every damn thing | being a video whether it makes sense for the content or not, | etc. | lvl102 wrote: | ChatGPT is still a novelty. People will kick tires etc but | utility is just not there yet. | bloblaw wrote: | Similar statements have been made about most dominant | technology when it was in its infancy. You are not wrong, but | it can quickly go from novelty to necessity once folks start to | rely on it. | lvl102 wrote: | Do you see yourself relying on it? Not when you know it's | KNOWN to give wrong answers. | | It's also worth mentioning that Google PageRank was not the | first search engine. No, it was good 4-5 years after the | first usable search engine came to market. I think the same | will be true for AI chat. | tootie wrote: | Betteridge's law right here. I don't see how ChatGPT is going to | do anything in the search space and it's stunning to see people | tripping over themselves to declare Microsoft the winner already. | I'm already predicting they will write down this acquisition for | a few billion in 2 or 3 years. | | AI question and answer searches have existed for a while. Alexa | does an equivalent job as ChatGPT and I find it to rarely be | useful. Google's stroke of genius was to skip curation and | algorithmic ranking in favor of a heuristic. Namely, PageRank. I | know it's gone through years of refinement, tuning and tinkering, | but the fundamental basis of popularity is just a way more | reliable and durable approach than trying to intuit what people | want based on what's on the page. You'd absolute be back to dark | days of blackhat SEOs bombing results by inundating GPT with | keywords. It won't work. The popularity model works with and only | with a network effect of having zillions of successful searches | to mine. Maybe Bing has just enough data to be useful and maybe | ChatGPT can do a marginally better job of giving boxed answers to | specific questions, but that's not the thing that makes search | valuable. | photochemsyn wrote: | If Google were ever to remove the 'verbatim' option (which is | lacking in other search engines like Bing as far as I can tell) | it would become much less useful. | | Unfortunately, one cannot enable both 'time' and 'verbatim' | option under Tools in Google Search. I guess I should go ask | ChatGPT why that is the case... | 29athrowaway wrote: | This is not a real phenomenon, but the ad revenue from this | article will. | jasmer wrote: | Yes and no. | | Yes, finally we are going to see a shift, but their 'dominance' | is not going to necessarily change that much in some kind of | 'step function'. | | I suggest that Siri is about to get a lot better, and act more | like we wanted it to act a decade ago. | | As amazing as ChatGPT is, it's actually not that useful for most | regular people other than as a more human form of search. | | I think Google results will improve quickly enough that whatever | MS does will seem novel but not necessarily have some kind of | huge consumer impact. | | We'll see search for company info and help directories get a lot | better. | | Remember that both MS and Google are 'etablished' companies, the | later a bit slow moving and not firing on all fronts. | | Why would anyone think a company that can't get Skype to work, is | going to marvel the world with some 'new thing'. | | OpenAI folks are on a roll, rapidly trying to make cool looking | experiments, focused on 'wowing the world' not on direct | revenues. Making that translate into products is another | dimension altogether. | | The most interesting stuff will come from startups. | sys32768 wrote: | Maybe what we need is an all-seeing AI browser plug-in that | transforms and decrapifies the SERPS and sites themselves. | dilap wrote: | Microsoft's integration of ChatGPT with Bing is really bad. No- | one wants a busy search page with a side-bar of ChatGPT; what's | the point of that? | | The correct interface for ChatGPT + search is just...ChatGPT. | _But_ it can also show you a list of web search results, when it | 's appropriate. | | A super-clean interface, that always shows you exactly what you | want. | | _That_ would be a killer feature and represent a real threat to | Google. | [deleted] | jurmous wrote: | In the demo there was a clear Chat tab so you could go into | chat mode. With the sources below each answer. | | I guess they opted for the search results as the default with | the chat on the side as the link list is the current interface. | goatlover wrote: | As long as it's easy to see the list of web results so I can go | there instead of just relying on the model. Also because there | are reasons to go to sites other than just getting a summary. | Like maybe you need or want to use that site to do something. | RockyMcNuts wrote: | I haven't seen anything like Bing + ChatGPT since the Road | Runner's rocket powered roller skates. | mattwad wrote: | As someone else said, the problem is ChatGPT lies straight to | your face, whereas at least Google's answers are based on | structured data by someone. It's traceable, whereas I would not | trust ChatGPT ever to tell me the correct temperature to cook a | steak. | antihipocrat wrote: | The SEO content served up by Google search nowadays isn't | much better, and from what I've seen I don't think a lot of | it is being generated by someone either. | jurmous wrote: | I don't know if you saw screenshots of the Prometheus model | inside Bing. But it presents the sources with all its | answers. It is no ChatGPT but a new model created for search. | wcoenen wrote: | "The new Bing also cites all its sources". That's a quote | from the microsoft announcement. | | https://blogs.microsoft.com/blog/2023/02/07/reinventing- | sear... | bergie wrote: | And users of the New Bing will certainly verify that the | sources say what ChatGPT claims they do? | mistercow wrote: | If they don't, then the traceability of traditional | search results is just as useless. | dilap wrote: | Yes, it's a good point -- in its current form it's a bit hit | or miss, since it can completely lie to you. | | At least one person is working on this: | | https://twitter.com/hsu_steve/status/1623388682454732801 | | While something like this would of course be incredible, even | just current ChatGPT + the ability to web search for you | would be quite amazing. | | If MS isn't ready to completely replace Bing, then they | should've made it an entirely separate page: bchat.com or | something. | TheCoelacanth wrote: | ChatGPT lies to your face, while Google just finds other | peoples lies and shows you a list of the best ones. | emodendroket wrote: | And the latter gives me a lot more to go on when I wish to | evaluate what I'm reading. | dyno12345 wrote: | and by "best" we mean interspersed within 12 pages of | heavily ad laden blogspam | GreedClarifies wrote: | The correct temperature to sous vide a steak depends on the | desired level of doneness. The following temperatures are | guidelines for cooking steaks to different levels of | doneness: | | Rare: 120-125degF (49-52degC) Medium-Rare: 130-135degF | (54-57degC) Medium: 140-145degF (60-63degC) Medium-Well: | 150-155degF (66-68degC) Well-Done: 160degF (71degC) and above | | It's important to note that cooking steaks at low | temperatures for extended periods of time can result in a | more tender and flavorful finished product, compared to | cooking steaks at high temperatures for a shorter amount of | time. | | Looks great to me. | cjm42 wrote: | The problem is that if you don't already know the answer, | it's hard to tell the difference between ChatGPT giving you | the correct information and ChatGPT authoritatively | spouting the wrong information. | | Here's a chat I had today with ChatGPT: | | Q: Who was the first US president with a last name starting | with R? | | A: Rutherford B. Hayes was the first US president with a | last name starting with "R." | | Q: no, a surname starting with R | | A: Rutherford B. Hayes was the first U.S. President with a | surname starting with "R." | | Q: no, Rutherford is his first name | | A: The first US president with a surname starting with "R" | was Richard Nixon. | | Q: no, Richard is his first name | | A: The first U.S. President with a surname starting with | "R" was James A. Garfield. | | Here it's obvious ChatGPT is spouting nonsense, but in | other cases it may not be. | nearbuy wrote: | Perhaps a bad example, since ChatGPT consistently gets the | steak temperature right (or at least gives the same values as | Google). Internal temperature of about 130-135degF | (54-57degC) for medium rare, etc. | emodendroket wrote: | "It tells me the right answer" and "I trust it to give me | the right answer" are two different propositions. | basch wrote: | Trust but verify | emodendroket wrote: | If I need to verify the information somewhere trustworthy | why not just skip the first step where I get unreliable | information? | nearbuy wrote: | It's just one data point but it may indicate the | commenter is miscalibrated on what ChatGPT answers well | and what it doesn't. | | It reminds me of when Wikipedia was new and we were told | repeatedly that we couldn't trust it (by teachers, | articles, etc.). It didn't matter if we could point to | studies that found Wikipedia had similar accuracy to | other encyclopedias. They objected on the grounds that | anyone could edit it and anything on it _could_ be wrong | and there's no publisher or paid editors to ensure | accuracy. | | ChatGPT tends to do well on common questions, where the | answer is plastered in hundreds of articles across the | internet. The internal cooking temperature of a steak is | a great example of this. There are many other types of | questions it fails at. | | A better example of where you shouldn't trust ChatGPT is | asking it the distance between two cities. It'll get it | right for a few common pairs of cities (eg London to | Paris), but it'll give you a wrong answer for most less | common pairs (eg London to Cairo). | ajdoingnothing wrote: | Completely agree. Heck, even the current 'waiting list' page | (bing.com/new) looks so outdated and a mess. I don't know | whether it is the font, the colors, the composition or | margins.. Bing itself looks like a mess too. Microsoft truly | has no taste. | eclipxe wrote: | And the spammy "set your default to Bing to get priority | access". Ugh. It's still MS. | strangescript wrote: | This, I nearly laughed out loud when I saw it. They still don't | get it. Google literally figured this out 20 years ago and beat | yahoo. | kazinator wrote: | > _Once trained on this giant corpus of natural language, the | chatbot can, when prompted by users' instructions, produce a | fluently written answer rather than merely serving up a list of | links._ | | A word salad of untrustworthy bullshit instead of the pages you | were looking for is not going to upend search. | | It's not a replacement for search in any way. | | Now if the search engine could find pages which satisfy complex | queries in natural language, referencing content and | relationships among content, that could be something. | theonlybutlet wrote: | Bing is my default on my work and home PC as I use edge, I've | been too lazy to change it. For the most part, whenever I | accidentally search something on Bing, I end up having to open up | Google and search it again. Their results are still way better. | ilc wrote: | People seem to forget: AI is about data, the ability to process | it, and having a few smart folks to do algorithms. The third part | is actually the smallest and easiest part of the trilogy for AI. | | Google, has all three. The real question is can they not shoot | themselves in the foot while doing it. | | Also SEO will always target the market leader. | | As far as Bing's results: I keep thinking Google is trashy. Then | I use Bing and I remember just how good Google is. That's my | personal opinion. I am NOT going to claim they are SEO, and spam | immune, far from. But they seem to do better than Bing in getting | what I mean right. | | ChatGPT may help MS, but is it a bandaid? Is it just a good PR | bump? Who knows... Displacing Google is a large task.. and not | one I'm sure I want MS to win. But I look forward to them trying, | if only to make Google do better. | amelius wrote: | > People seem to forget: AI is about data, the ability to | process it, and having a few smart folks to do algorithms. The | third part is actually the smallest and easiest part of the | trilogy for AI. | | MS has them all three too. | | And since, as you say, the algorithm part is not the most | difficult part, others may enter the playing field soon (we | already have DDG and Kagi, for example, with Kagi now | experimenting with LLMs too). | ilc wrote: | The compute side needs to be solved with money. That may be a | hurdle for DDG/Kagi. | | MS has the money. Data is by far and away the hardest part, | and DDG's own privacy policies etc will hurt it here, alas. | | Personally, I think it is Google's race to win. But they have | to DO it. If I start getting better results off DDG or Bing, | I'll switch. I'm fickle, and own no loyality to Google. | | I just want my StackExchange answers faster, before Google | Coder, and Co-Pilot replace me. /s | paulpauper wrote: | It's way too premature to say that ChatGPT will overtake Google, | not to mention Google still derives about half of its income from | Youtube and 3rd party publisher ads. Every few years the media | runs with some story about how Bing, Yahoo or whatever will | overtake Google. Never even comes close. | jsnell wrote: | > Google still derives about half of its income from Youtube | and 3rd party publisher ads | | Their Q4 2022 revenue was $76B [0]. YouTube + 3p ads were a | combined $16.5B. That's about 20%, not about half. | | [0] | https://abc.xyz/investor/static/pdf/2022Q4_alphabet_earnings... | ElectricSpoon wrote: | My fear is that more AI will hinder our ability to literally | search for stuff. The future I dread includes more profiling, a | stronger search bubble, all of which will just make it the death | of the objective search engine. As fascinating as AI can be, I | don't think it's what search engines are missing. That is | certainly not what I need. | | Even today, engines rank your results by geoip, trying to be | smarter than you ask them to be. Two individuals doing the same | quoted search will get different results. Perhaps I'm just | getting old, but I do miss when searching was a matter of writing | a good query, not a matter of what the engine thinks you will | want to ask next and what else might interest you. | dontreact wrote: | I would bet money that the answer here is no | cwilby wrote: | Good odds: | https://en.wikipedia.org/wiki/Betteridge%27s_law_of_headline... | 3327 wrote: | [dead] | marginalia_nu wrote: | Yeah, people underestimate Google. | | They have a really compelling package that is hard to replace, | especially how well they understand local queries. | | That as well as strong funneling factors in place, Chrome and | Android being some of the biggest. | [deleted] | chem83 wrote: | Microsoft's insistence on reusing the bing brand and website is | baffling to me. No one wants to use that shit, but in classical | Microsoft fashion, they're too attached to old decisions. What a | missed opportunity to do like they did with IE and kill it in | favor or something new and fresh. | | Ultimately, Microsoft will make it easier for Google to catch up | because its internal culture is and will continue to be | unchanged, no matter how much technology they inject from OpenAI. | Make no mistake, behind the shiny PR, it's still the messy Bing | AI organization, the demoralized Microsoft Research organization | and good ol' Microsoft. | siva7 wrote: | So i tried Bing again after almost a decade for their ChatGTP | integration. I can't be the only one who thought this is | Yahoo/AltaVista/Lycos/etc. revisited. It's a fucking portal | spamming me with news coverage, not a search engine | saudade97 wrote: | I don't get the HN hate of Google as a search tool. Yes, SEO has | made searching more difficult, but Google is still by far the | best search engine provided that your searches are focused and | you use search tools (e.g., excluding terms, focusing on certain | sites, etc.). I've tried other search engines (e.g., DDG, Bing) | and they just aren't as good as Google. | [deleted] | bitcurious wrote: | Remember when image search didn't give up after ~100 images? | Google has definitely gotten worse, and it's obviously margins- | motivated. | ranting-moth wrote: | Many of the HN crowd remember when Google came into existence | and how wonderful it was. | | If it existed on the internet, Google would find it for you and | it was usually the top resault. It was amazing. | | Today, it's a shadow of its former self. | | You regularly have to search, wade through the ads that are | written like informative articles, adjust your query slightly | and repeat the process. It's rubbish. | Aeolun wrote: | I mean, Google still often gives me the result, but it's such | a chore now. And they can't even seem to deal with what I | consider extremely obvious blogspam. | | Content that is just literally directly copied from other | domains often. | jeffbee wrote: | What these people are remembering is when the web was small | and dorks-only. Now it is huge and full of normies of all | kinds, including every shade of commercialism and fraud. | ranting-moth wrote: | Yes, but other search engines existed before Google. They | weren't very useful or pleasant to use. | | Google solved a big problem and then went to sleep while | counting their money. They even started to be evil. | | Now the original problem has evolved but Google hasn't | managed to keep up. | pirate787 wrote: | Incorrect, the web was mainstream by 1996, two years before | Google even launched. | xyzelement wrote: | In 1996, did every traffic attorney publish a thought | piece on why you should fight your summons in X county? | | No, back then if you searched a topic you were MUCH more | likely to find self hosted content from someone who | nerded out on an issue and is sharing their insight, not | publishing boilerplate because they feel they need to. | jeffbee wrote: | The number of internet _users_ is currently 150x more | than it was in 1996. I don 't think you can make an | argument that it was already mainstream in '96 with a few | tens of millions of people on it. | | The web was overwhelmingly informational up to an | inflection point where it became overwhelmingly | commercial. That's the thing people are upset about. | JohnFen wrote: | This is absolutely right. The web died about then, | really. What we have now is shameful and embarrassing, | and society is poorer for it. | | And it's not Google's fault. | | But it also remains true that Google's search just | doesn't work well for many people, and that some | alternatives work better for them. | pirate787 wrote: | This, exactly. Google was a revelation, a clean page with the | exact result you needed, at a time when many orgs were | putting lots of high quality content online. The other search | engines were busy portals and weren't indexing the new | content. | tester756 wrote: | >your searches are focused | | are what? | | >I don't get the HN hate of Google as a search tool. Yes, SEO | has made searching more difficult, but Google is still by far | the best search engine provided that your searches are focused | and you use search tools (e.g., excluding terms, focusing on | certain sites, etc.). I've tried other search engines (e.g., | DDG, Bing) and they just aren't as good as Google. | | What if their search is better just because way, way way more | people use it? | emodendroket wrote: | What if indeed? What does that imply to you? I don't really | care why it is so much better so long as it is. | OJFord wrote: | I've used DDG exclusively for about 10 years, it's good enough | that I don't realise I'm missing out. | JohnFen wrote: | > you use search tools (e.g., excluding terms, focusing on | certain sites, etc.). | | Focusing on certain sites? If you know what site you want, why | not just go there? You don't need Google for that. | | I've had very limited success with their search modifiers. The | main one I want to work is the literal search by putting things | in quotes. But I don't think that has ever actually worked for | me. | | If they brought back the + modifier and it worked, that would | also go far. | Ingaz wrote: | I think that ChatGPT3 does not matter a lot. | | But a lot of people fed up with Google and will be glad to try | something different. | | It's like when Apple came and eat 15-20% of market of notebooks. | | Dominance of Microsoft still not ended. | | Actually I suspect that Yandex search is better - I like how they | preview answers for technical questions. Picture search - seems | that Google is the worst. | | Maybe it's time to start search different topics in different | engines. | | Hm. Actually AI could help to implement such functionality | danShumway wrote: | I don't understand this hype and I feel like I'm looking at | different products than everyone else is. There are very few | complaints I have about Google that I think this technology helps | solve, and for most of my complaints, getting summaries of | searches makes the situation worse, not better. To be completely | clear: even if the AI was _perfect_ , I don't know that I want | even an actual human being to sit down and summarize an answer to | my question rather than show me a list of search results. | | The problem with search is not that our answers aren't summarized | well, it's that the quality of information returned for those | searches is getting increasingly worse, and we are getting | increasingly worse at categorizing or filtering that information | in any useful way. And LLMs pulling information in and | summarizing it for me is... not helpful? It's summarizing the | same garbage, except now sometimes it also summarizes it wrong. | | But it's not even an issue with the quality (although the quality | of information from LLMs is also pretty over-hyped I think). | Conceptually, I don't know that this is a product that I would | ever want. I can't think of any time where I've sat down to do a | search on Google or DuckDuckgo and thought, "You know what I | want? I want these results presented to me in a less structured | format using natural language and with less granular knowledge | about where each specific statement is coming from." | | At least Bing seems to be trying to do inline citations in some | of its answers, which is a step up over Google's AI announcement, | I guess? | | Maybe I'm just in the minority on that. Users seem to like this a | lot. But my ideal version of the Internet is one that decreases | the number of abstractions and layers and summaries between | myself and primary data rather than increasing them. My ideal | Internet is a tool that makes it easier for me to actually find | things, not a tool that increases the layers between me and the | raw source/information that I'm looking for. I already have | enough trouble needing to double-check news summaries of debates, | events, and research. Getting another summary of the summaries | doesn't seem helpful to me? | | I can think of some ways where I might use an LLM in search, even | really exciting ways where maybe it could help with | categorization or grouping, but it doesn't seem like Google/Bing | are interested in pursuing any of that. I look at both the Bing | and Google announcements and just think, "why are you making it | worse?" But who knows, maybe the actual products will sell me on | the concept more. | emodendroket wrote: | You know what it reminds me a lot of? CPedia. It's basically | the same concept, though, from the sound of it, much more | capably executed. | | I do see LLMs as potentially more useful for "fanciful" | queries, like "what can I make with kale, tomatoes, and | mushrooms?" | guyzero wrote: | Considering people still go to Bing just to type "Google" I think | the answer is no. | rvz wrote: | No. | | The one to end Google's search dominance is an open source | ChatGPT alternative. That will disrupt both Google, Bing and | OpenAI. | | It's that simple. | stephc_int13 wrote: | Google is already a zombie company, and has been for some time, | still insanely rich and powerful, but they're not cool anymore | and I think they could be replaced very easily. | | Large corporations can seemingly stay alive and kicking for a | long time after their death. Nokia, Kodak, Palm, RIM just to name | a few. | | I've witnessed the demise of Palm, then Nokia and RIM, following | similar patterns, when they start reacting it is already over. | | RIP Google. | gcanyon wrote: | I'm old enough that I remember switching between Yahoo, | AskJeeves, AltaVista, and others, before abandoning them all for | Google. I also remember experimenting with a friend to test the | search engines, and I remember the question/query I used to | perform the test: I had (at the time) a vague recollection that | the level of the Atlantic and Pacific oceans near the Panama | Canal is different; that in addition to raising ships over the | isthmus, the canal has to raise them overall in one direction, | and lower them in the other. That seems bizarre, since the oceans | are connected south of South America, but that was my memory, so | I asked the search engines. Google was the one engine that | returned sites that confirmed my vague memory. | | So of course, I just tried this with ChatGPT. It glitched mid- | response, but here's the entire exchange: | | Me: Is the level of the ocean the same on both sides of the | Panama Canal? | | ChatGPT: No, the ocean level is not the same on both sides of the | Panama Canal. The Panama Canal is a man-made waterway that | connects the Atlantic Ocean to the Pacific Ocean, and its locks | raise and lower ships to accommodate differences in sea level | between the two oceans. -- Load failed -- I hit retry The | Atlantic Ocean side of the canal is higher than the Pacific Ocean | side, with a difference in elevation of approximately 26 meters | (85 feet). This difference in elevation is compensated for by a | system of locks, which raise and lower ships to the appropriate | level for transit through the canal. The locks fill with water | from the higher ocean and drain into the lower ocean, allowing | ships to pass from one ocean to the other without having to | navigate significant differences in sea level. | | Me: Why is the level of the ocean different? | | ChatGPT: The difference in sea level between the Atlantic and | Pacific sides of the Panama Canal is due to various geological | and oceanographic factors. | | One of the main reasons is the shape of the landmass and ocean | basins. The Atlantic Ocean is relatively shallow and has a | broader continental shelf, while the Pacific Ocean is deeper and | has a narrower shelf. This shape influences the ocean currents | and tides, and helps to maintain a difference in sea level | between the two oceans. | | Another factor is the prevailing winds and currents in the | region. The trade winds in the Pacific and the prevailing | westerlies in the Atlantic both play a role in shaping the sea | levels on their respective sides of the canal. | | Additionally, the location of the Panama Canal at the narrowest | point of the Central American isthmus has a significant impact on | the difference in sea level between the two oceans. The geography | of the region funnels ocean currents and water into the narrow | channel, leading to differences in water pressure and sea level | on either side. | | In summary, the difference in sea level between the Atlantic and | Pacific sides of the Panama Canal is due to a combination of | geological and oceanographic factors, including the shape of the | landmass and ocean basins, prevailing winds and currents, and the | geography of the region. | | -- comment -- Although ChatGPT is correct that the levels differ, | it is wrong about the amount: it's nowhere near 85 feet. It gives | believable reasons for the difference, but doesn't mention tides, | which (as I understand it) are a significant factor. It also | doesn't mention salinity, which (again, as I understand it) is | also a factor. I gave it a chance to catch the error: | | Me: Is the difference really 85 feet? | | ChatGPT: The difference in elevation between the Atlantic and | Pacific sides of the Panama Canal is approximately 26 meters, or | approximately 85 feet. However, it's worth noting that this | figure can vary slightly due to tides, seasonal changes, and | other factors. The exact difference in elevation can also depend | on the specific location within the canal, as some areas may be | slightly higher or lower than others. Nevertheless, the | difference in elevation between the two sides is typically around | 85 feet. | | -- Comment -- No luck correcting that 85 feet number. I also | asked about tides and salinity: | | Me: Do tides or salinity contribute to the difference? | | ChatGPT: Tides and salinity can contribute to the difference in | sea level between the Atlantic and Pacific sides of the Panama | Canal, but the main factor is the shape of the landmass and ocean | basins, the prevailing winds and currents, and the geography of | the region. | | Tides do have an impact on the sea level in the canal, as they | can cause fluctuations in the water level on both sides. However, | the impact of tides on the difference in sea level between the | two oceans is relatively small compared to the other factors | mentioned above. | | Salinity can also influence the sea level, as differences in | salinity can cause water to expand or contract, leading to | changes in sea level. However, the impact of salinity on the | difference in sea level between the Atlantic and Pacific sides of | the Panama Canal is also relatively small, as differences in | salinity in the canal are primarily caused by fresh water inputs | from rivers and rainfall, rather than differences in ocean | salinity. | | In summary, while tides and salinity can contribute to the | difference in sea level in the Panama Canal, the main factor is | the shape of the landmass and ocean basins, the prevailing winds | and currents, and the geography of the region. | | -- Comment -- Much has been made of ChatGPT's (sometimes | unfounded) confidence. I don't know enough about the ocean-level | subject to judge here. Clearly ChatGPT is confident, but is it | correct? I don't know. Given that a quick Google search wasn't | able to convince me that ChatGPT is wrong (apart from the 85 feet | thing) I'm calling this even on the facts. The experience asking | ChatGPT was clearly easier than Google. | yunohn wrote: | > difference in sea level between the two oceans | | Honestly, the number of times ChatGPT inserts this and | variations of fluff is absolutely bordering on insane. Like, | that was your question - why include it in every single | sentence of the answer... | [deleted] | fdgsdfogijq wrote: | How could they have left such a massive gap in their product. | They literally have the model and resources to revolutionize | search. We all know LLMs will hurt their ad revenue, but | regardless they have to have known this was coming. This is so | similar to FB getting caught off guard by TikTok. There was a gap | in the utility of their product (TikTok enabled grass roots | content creation), and they just left it wide open. | | Its some combination of: | | 1. ChatGPT is so much better than previous versions that Google | themselves was stunned by the utility. | | 2. Incompetence/Gross negligence across Google | | 3. No way for them to reconcile the lost ad revenue, so they | released nothing. This case is hard to argue for, as they would | know theyre a sitting duck. | | Regardless I am hoping for a massive Google failure. Theyre the | ones responsible for the SEO content waste land that is the | modern internet. We have all suffered at the feet of their ad | machine | hgsgm wrote: | 4. Google Search already has lots of useful AI already in it, | but Google didn't want to integrate a racist, confabulating | chatbot, forgetting that modern users have no preference for | truth over lies. | | Why are you blaming Google for not being perfect while making | the best free search engine, after you spent your whole life | refusing to pay for a non-free one? | fdgsdfogijq wrote: | If OpenAI is willing to release it and Microsoft invested | 10B, I have a very hard time believing that censoring the | model is impossible. Microsoft 100% did their due diligence | on the model. | | Google is a monopoly, there is nothing anyone can do. Their | search engine and business model has structured the internet | and thus society. This thing needs to die | ESMirro wrote: | This is the same Microsoft that had to close down their | Twitter AI "Tay" after a single day because it immediately | became a "racist asshole" (as per The Verge) in 2016? | | The same OpenAI ran by Sam Altman, who just last year was | part of a crypto biometric scam called "Worldcoin" that | attempted to collect biometric data from some of the worlds | poorest in exchange for a shitcoin? | | I'm sure they've done their due diligence and aren't just | pushing out a broken product as quickly as possible after | it went viral because they saw dollar signs... | peyton wrote: | Everyone on the planet can already talk to racists by | typing in 4chan.org. In the meantime, I've found ChatGPT | useful for learning zsh commands. | ESMirro wrote: | I'm pleased you have the privilege to just ignore the | potential negative outcomes of this technology, that as | per the marketing hype is set to become the new way the | world interacts with information, owned by two unsavoury | characters who have history failing to protect the most | vulnerable. | rafaelturk wrote: | Well I'm done with Google, looking forward ChatGPT and Bing being | serious competition | jay_kyburz wrote: | I don't want an AI trained on the sea of garbage that is the | modern web to answer my questions, but I would love an AI to draw | on a curated, hand crafted, trusted database of the worlds | knowledge. | endisneigh wrote: | I'd be curious to hear from someone who has a non trivial amount | of money shorting Google. Anyone can say Google sucks. | meindnoch wrote: | I'm $5k short GOOG at 10x leverage. | karmasimida wrote: | No | | Unless Bard sucks too much | ilc wrote: | Bard will improve. They will learn. | | Data is king in AI. And nobody beats Google there. They will | figure out how to leverage that advantage. | 3327 wrote: | [dead] | marricks wrote: | I think it's interesting to consider why touchscreen mobile | phones won out over their predecessors. | | Touchscreens are worse than buttons, it was a new paradigm to | learn and the feedback of feeling a button, even small one, is | better than not. Probably what forever doomed the Touch Bar. | | Now for search, chat gbt will probably always be worse than a | list of results you can get yourself for authenticity if you | cared about truth. | | That said... I don't think people care about truth that much | these days so a response that seems correct is probably good | enough. Terrifying times we live in folks. | humanizersequel wrote: | >Touchscreens are worse than buttons | | Hottest take I've seen on here for a while. In a very specific, | very limited set of mobile usecases, buttons may offer a more | pleasant experience than a touchscreen. I only say that because | there's usually exceptions to any statement, but I can't | actually think of one. | | Touchscreens didn't win because of some lazy sheep-like | consumerism, they won because the product is superior. If Chat- | GPT style models defeat traditional search engines it will be | because the product is better, not because people are content | with a response that "seems correct." | marricks wrote: | Maybe let me rephrase: if you have a set interface | touchscreens suck. No one would choose to use a touchscreen | over a physical keyboard, or steering wheel, or mouse for an | fps game. | | It's a crap interface compared to others but it's the best to | do anything. That's why it won. | ignite wrote: | Buttons are much better than touchscreens, if you have a | fixed interface that fits in the space available. | | Touchscreens win when you need multiple interfaces in the | same amount of space. | karaterobot wrote: | I think it's more that touchscreens are superior for certain | kinds of activities, like consuming information in the form | of feeds, videos, and images. Mostly because the screen is | larger for the same device size. Buttons are more accurate | for typing, and often (I believe, without citation) faster | for typing as well, even compared to swipe systems. | | One is not superior to the other _over all_ , but each is | better at certain things. The difference is that more people | will pay money to maximize their user experience scrolling | through feeds and watching videos, compared to typing emails. | PaulDavisThe1st wrote: | Trivial counterpoint: you cannot correctly operate a | touchscreen without looking at it (unless the display is | essentially one single interactive object). Trying to use a | music player via a touch screen while running or cycling is | basically impossible unless you look the screen. For this | purpose, buttons are better. | | When defining "better" you need to indicate the metrics you | are using. LM's might be "better" when measured with certain | metrics, but like most things are worse when measured using | other metrics. | freitzkriesler2 wrote: | To be fair, touchscreens won out because of the Asian, | specifically Chinese market. They were too poor to own | laptops and wanted big phablets. Hence here we are today. | | I still miss my landscape key board phones. The droid 4 still | holds a special place in my head. | ESMirro wrote: | Agreed, the whole "this is the new search" has perplexed me. | Primarily the idea that this AI is supposed to be the single | point of truth. A traditional search allows the user to review | a variety of contexts and viewpoints. It's highly concerning | that this is something people seem to want (or at least, is | being pushed onto them through marketing & hype), despite the | huge outcry over algorithms and political agendas over the past | few years... | jay_kyburz wrote: | Fairly often I ask the Siri homepod thing a question. It's | good at playing music, doing simple math, translating some | things. It can sometimes read me a wikipedia page. Far to | often it says "I have some web results for that question, ask | again from your ipad". In those cases I wish she could | summarize and read me the answer. | | I can understand why some times you might just want a chat | response to a question rather than a web search. | | But I swear that if I even suspect Siri's response is | influenced by advertising or endorses a product, I will take | the homepod and punt it down the street. | timeon wrote: | > Now for search, chat gbt will probably always be worse than a | list of results you can get yourself for authenticity if you | cared about truth. | | Irony of this article, predicting end of Google, is that | articles like this are going to be replaced by these summaries | too. | bobthepanda wrote: | Touchscreen keyboards disappear and free up their real estate. | That's the main advantage on phones. | marricks wrote: | Yep! And people just want big screens to view content. | doctor_eval wrote: | Well what else are we supposed to do with them? | chias wrote: | While Google certainly has its faults and I am frustrated with | its trajectory, I would bet money that this is an article pushing | the nonsensical notion that AI language models will replace | search engines. | | Edit: based on the subtitle, it seems like I am correct. | rileyphone wrote: | How is that nonsensical? Seems quite likely to me, especially | if they can ground them better in a factual knowledge base. | Most search engine queries are looking for information. | phailhaus wrote: | The problem is that this literally does not exist today. | ChatGPT is a chatbot, it has no factual knowledge base. It's | optimized for dialogue. | | That's why it's absolutely nonsensical to see all these | articles, because they are talking about a chatbot as if it's | trivial to turn it into a search machine. That's an entirely | different problem. | candiodari wrote: | ChatGPT is pretty much the definition of a troll. It's only | mission in life is to keep you talking to it. To do that it | has no problem with lying, confusing, and various other | deceitful methods you wouldn't accept from a human. | Invictus0 wrote: | Do you people really want AI generated answers? As if the | internet wasn't bland enough as it is. This forum has been | soapboxing for years about the longtail of blogs and BBs and | niche sites, right up to the moment that Bing got chatgpt. | chomp wrote: | I just want Google to fall, nothing much more than that. I | personally am going to continue using Kagi, but will quietly | cheer Microsoft eating Google's lunch. | LightDub wrote: | How old are you? I don't mean this to be offensive. It's just | I remember when the same was said about Microsoft when Google | was up and coming. | | I really am getting old ... | fdgsdfogijq wrote: | I would love to see google fail. They have held the internet | hostage for far too long | outside1234 wrote: | No | rexreed wrote: | Judging from the decreasing quality of Google Search I'd say | they've been doing it to themselves over the past decade | regardless of large language models or not. However, that being | said, Google is still super dominant and when people say "SEO" | they generally mean Google search results. And until my mom stops | using Google as the default search, I wouldn't count them out of | being the dominant search engine for some time. | RosanaAnaDana wrote: | The gaming of SEO has been quietly destroying the utility of | search writ large as a mechanism for quite a while. | | Over the last year, its become palpable. | | Google has such utility in this regard that in some cases, a | hallucinating lie-machine offers better answer than an index of | what information is available on the internet. | | This issue with with Googles failure to respond to the deluge of | SEO driven content in their searches. They can do better. They've | chosen to not do so. | weaksauce wrote: | there is that service that you can pay for that offers "high | quality" but i haven't tried it. can't remember the name off | the top of my head but it was on hn within the last few weeks | iirc | amatix wrote: | https://kagi.com ? | [deleted] | svachalek wrote: | Google has been up against SEO for decades and the motivations | are much stronger on the other side of the battle. ChatGPT is | running off a fixed training set that no one has had a chance | to game yet. When someone tries to build a true, current AI | search engine we're going to see a whole new level of | hallucinating lie machine. | johnla wrote: | This. | | Also, once the ChatGPT AI takes off and becomes ubiquitous, | then what if there is a lack of credible content for it to | train on? | Hamuko wrote: | I can't wait for people to switch over from search engine | optimization to AI model optimization: figuring out what kind | of content you need to produce in order for Google's and | OpenAI's models to deliver your message as gospel. | beamgirl wrote: | I'm actually expecting AI training data to turn into a snake | eating its tail. I've been spending the last month not | sleeping so I could try to get up to speed on deep learning, | and my understanding is that AI trained on AI generated | output becomes crap surprisingly quickly, and AI generated | content is already starting to proliferate. I have no idea | the extent to which this will hinder new models being | generated, but I could see it becoming quite the problem. | adamrezich wrote: | the tinfoil take is that everyone in charge is fully aware | of this eventual problem such that when it occurs, a | solution will be presented: ubiquitous verifiable digital | ID technology that's required to use popular social media | services, such that everything that a Real Person posts | will be signed with said digital ID, thus bringing about | the end of online anonymity, and the death of the Internet | as we presently know it. | | idk, sounds plausible to me, the way things've been going. | beamgirl wrote: | Entirely possible, but the amount of people who moved to | Mastodon after Twitter got lit on fire gives me hope that | people might explore options if things go a step too far | pixl97 wrote: | Also think of how many people will sell their digital | persona to sell AI generated spam for a little cash in | return. Ain't nuthin safe from spam. | runnerup wrote: | > AI trained on AI generated output becomes crap | surprisingly quickly | | Yet GANs work quite well | quickthrower2 wrote: | It will be hilarious. Chat GPT is standing on the shoulders | of there being no AI-EO, a bit like Google 1.0 did. | | AI will be a victim of it's own success too. Or it will need | to be human researched and curated rather than just letting | an algorithm run freely across the web. | sixQuarks wrote: | Agreed, I am looking forward to the disruption of google. | lagrange77 wrote: | I am looking forward to the disruption of SEO. | ezoe wrote: | The last year? Google search was defeated by SEO for more than | a decade ago for non-English language such as Japanese. | doctor_eval wrote: | > This issue with with Googles failure to respond to the deluge | of SEO driven content in their searches. | | I'd argue that they even encouraged it. | krisroadruck wrote: | Been working in SEO for nearly 13 years now - can confirm, a | lot of SEO content spam is quite literally Googles fault. | Google has forced just about every company to become a | publisher as the only way to generate traffic to their site. | I promise you the vast majority of companies don't want to | spend the money pump out 4-30 pieces of mostly | remixed/regurgitated content a month or screw around trying | to attract links but this is how the algo works and you get | what you measure. | basch wrote: | Exactly. Every time someone with a business says "I want to | get to the top of google" the person they are asking for | help will respond with some jargony version of "you gotta | constantly write content." It is the ONLY answer. | | And unfortunately Google has become worse than ever at | being able to differentiate between insight and fluff. | cjbgkagh wrote: | it sells more ads at a higher price | blantonl wrote: | This is a fair argument to make. Normalizing web site | metadata (which is essentially what SEO is) resulted in | Google getting crowdsourced work done for them for free. | | It has been a self-fulfilling positive feedback loop since | then. | mywittyname wrote: | I suspect the future is far more bleak. At least with "search | results", users can scroll down past the SEO content to | something more relevant. Once these new chatgpt models take | over, it's winner-take-all for search results. Everyone is | going to be throwing money at getting their message seen, since | it will be the final word. | | How much do you think companies are willing to spend to be the | answer to, "what is the most reliable car?" or, "who should I | vote for?" | Aeolun wrote: | I imagine that ChatGPT would be useless for these things. | Immediately saying "I'm sorry dave, I can't answer that" even | now. | DrSiemer wrote: | Obviously those are not questions that you can trust an AI | language model with. You have social media or real life | connections to discuss that. | | In theory it is possible that sponsored content will creep | in, but that does not invalidate the incredible benefits a | well trained language model will have, even despite the | occasional for-profit bias. | kikokikokiko wrote: | The quality of Google search has decreased so much over the | last few years that I had to resort to using Yandex, a company | that has a budget that is orders of magnitude smaller that the | Big G and is under the control of a dictatorship. | | Google search has two huge problems: SEO and censorship. Search | for anything related to products/torrents/streams/politics on | Google and your results will SUCK, due to one of the two | reasons stated above. | | The recent Yandex hack/leak has the cynic in me connecting the | dots and, seeing how Google search seems to be facing REAL | threats to it's dominance since it's creation... maybe some | guys with the deepest pockets in the world are starting to | enter WAR mode. | | Destroying Yandex advantages on the SEO battlefield by way of | divulging their parameters to the world would be the Franz | Ferdinand assassination moment of the Great Search War. | TheCondor wrote: | Isn't Google data driven? | | Are you asserting that they look at their copious data and | decide to make search _worse_ because it makes them more money? | Rather than figuring out a way to make search better and then | further optimize their advertising income with this better | product? And it seems like they 've been pretty damn clever | about monetizing quality over the years. It's possible that | they have chosen to make search worse for profit, wouldn't be | the first time a business did something like that but they have | a pretty deep institutional fear of search losing relevance and | it's hard to see them doing that. | | As a long time user and user of the other guys before google, I | think Google is shockingly good at finding specific answers to | specific questions that I have about all sorts of things, often | with fairly deep technical context. Now what is definitely | lacking is in the good old days I'd enter some search terms, | get pages of results and then some time later I'd find myself | enjoyably down some rabbit hole that is tangential to my search | needs on some part of the internet that I never even knew | existed before. Maybe I'm too busy with work, but I used to | spend a lot more time doing internet "research" to get some | specific answers, that time seems to be much more efficient; I | _do_ sort of feel like I 'm corralled to smaller portion of the | internet than I used to be. I don't feel like I can't find the | information but I have had a hard time re-finding some specific | web page I found once way back. | | Where does ChatGPT and Bard fit in this? I've played with | ChatGPT and it's fun, it's neat, I haven't been able to get it | to some how synthesize some wisdom though. It's not hard to see | it just mimicking things. That might be valuable. That might be | fun. Using it to seed search might be an enjoyable thing. Maybe | it can help extract context from people to find out the actual | question they are asking to find the actual answer they seek. | Now I can absolutely see ChatGPT/Bard assisting in me wasting | time going down rabbit holes, I'm not sure it'll be as | enjoyable or as magical as how it used to be. | | Are there some examples of shitty google search you can bring | up? I just entered "Roth contribution income limit" and without | even going to another website, I got what looks like a legit | answer to my question. Now I'll click though a few to make sure | it's accurate and authentic; at a glance, it's coming from | Schwab and it looks like a legit answer to my question. Bing | comes up with the same answer, it's presented in a nice table | but it's lower on the page and below a sizable paid ad from | Merrill Lynch (edge?) | AtNightWeCode wrote: | They force you to follow their rules so it is cheaper for them | to index the site. Then they allow all the SEO hacked content | so you have to pay to get above that in the search results. Fun | times. | | And why is the GoogleBot still on HTTP 1.1... | massysett wrote: | I see this sort of comment a lot, and I honestly don't know | what it's talking about. What are people expecting out of | Google that it's not delivering? | | It can only index stuff that's on the Web. Stuff on the Web is, | contrary to what is popularly asserted, only a tiny fraction of | all human knowledge. | | I think people are forgetting how bad search was before Google. | Google drove Web directories to extinction. Remember Yahoo!? | Back in that era, if I were looking for something as simple as | the University of Michigan, I clicked and drilled down through | a Yahoo directory. The obvious search query would have been | useless. Google changed all that. | | I view Google as the yellow pages. It works well for that. Is | it an oracle of knowledge? Of course not. How could I possibly | expect to find knowledge on a place where there is no reward | for making it available? People producing knowledge don't work | for free. | | I've tried ChatGPT and it's no better. It serves up stuff that | is flat-out wrong. | qrio2 wrote: | Things that i *know* were parts of the internet, that I could | find via google 5-10 years ago are no longer possible to | find. I get single page search results sometimes, with not | even the capability to keep browsing 'more' pages to see | things that may be tangentially related. Google has just | decided to not show them at all. Remember when the bottom of | the page was "Goooooooooooooooogle" and you could click each | "o" to go to that page? Haven't seen that in a while, right? | Kwpolska wrote: | > Remember when the bottom of the page was | "Goooooooooooooooogle" and you could click each "o" to go | to that page? Haven't seen that in a while, right? | | That's still a thing, although it seems they're A/B testing | its removal. I just opened a private tab (as I always do) | and got a boring "More results" button, but I tried another | browser (also with a private tab) and got the classic | pagination. | kogus wrote: | I just checked and sure enough, the clickable | Goooooooooogle is still there at the bottom of search | results, with ten clickable "o"s. | jeffbee wrote: | What makes you think these origins still exist? Google is | not going to direct you to a page that can't be reached, | even if we assume that your memory is accurate and the page | existed 10 years ago. | dmd wrote: | > Haven't seen that in a while, right? | | It's still there right now. | joe_the_user wrote: | Absolutely this. Google has gotten notably worse in just | the last two years. | | Today: | | * Any term that might be related to a commercial product? | That product comes first and frequently only. | | * Search for two terms? It will first give it's prefer | result for each separately - usually commercial products | (ha). And then might give them together. | | * Quoted terms are often taken as vague suggestions. | Negative sign is often useless, etc. | sidewndr46 wrote: | One of the worst innovations they've introduced is | returning results for things you did not search for. At | this point, potentially anything is a valid search result | for any search query. | ignite wrote: | Google has gotten notably worse in the last few months. I | keep getting the feeling it is serving results for a | query similar to what I entered, but more popular. It | drowns out any results that actually might answer my | questions. | jgalentine007 wrote: | I've been having to use Bing to find things. BING. | gregors wrote: | >>> I view Google as the yellow pages | | So do I. I can't tell you the last time I even held yellow | pages in my hands. | zug_zug wrote: | For one, when I search a recipe, I want less than a 30 page | document. I've wanted this for 20 years, and so has everybody | else. | hnuser847 wrote: | I feel your pain and switched to high quality, physical | cookbooks instead. Recipes on the web are generally garbage | unless they come from an author that you've already vetted. | dahdum wrote: | The personal backstory and other "fluff" is actually really | useful when selecting a recipe. I was laid up with | covid/rebound while traveling over the holidays and lived | off Hainanese Chicken Rice delivery. Now I want to make it | at home and search for a recipe. | | #1 result is a long article with culinary history, detailed | instructions, many pictures, and a credited author | originally from Shanghai. | | #2 result is a simple recipe listing from Buzzfeed. Written | by a young white guy from Minnesota who worked as a | producer. No fluff, no pictures, no backstory. Doubtful the | author ever made the recipe at all. You could grab a recipe | database and generate thousands of these pages. | | I've been burned by #2 too many times disregard the fluff. | It shows their investment in the content. | rich_sasha wrote: | The SEO fiasco means that the index to the Yellow Pages is | all wrong. You want to find the Chinese embassy, instead you | find Vietnamese takeaway businesses. | | In the last 2-3 months search quality for me has absolutely | crashed and is barely usable. | massysett wrote: | OK, I searched "chinese embassy" and the top link is | "Embassy of the People's Republic of China" at | http://us.china-embassy.gov.cn. | | I'm willing to accept that maybe you are exaggerating to | make a point. Maybe you have a better example that is | actually illustrative? | [deleted] | freitzkriesler2 wrote: | In the mid 2000s, I could find my answer easily in the top 5 | hits. | | In the present day, I cannot find my answer on the first | page. If I click on the top hits the page is a deluge of | useless blogg fluff which takes me more time to find what I | am looking for. | | More often than not have to add reddit, forum, stackoverflow, | etc to find what I am looking for because online communities | provide more concise answers. | | This is why googles utility has collapsed. | forrestthewoods wrote: | Here's an example for you. | | I want you to start a blank slate C (or C++) project. Ask | Google how to write heapify, push_heap, and pop_heap in C. | Ask ChatGPT the same. | | I did this a few weeks ago. I literally could not find the | answer on Google. ChatGPT gave me actual C code that I | definitely did not trust but did verify. | | Google results for questions like that are genuinely awful. | It's full of shitty tutorial websites that are full of ads | and either don't have the answer I need or don't have it in a | convenient form. | helf wrote: | People who respond like you have are either being willfully | obtuse about how awful search has gotten or honestly do not | remember how it was 5-10 years ago. As others have mentioned, | SEO has all but made search useless for anything outside a | narrow window of need. I used to be able to do "deep dives" | into the dusty corners of the internet to find things using | google and now it's about useless for that. | | And I've /recently/ hunted for something obscure, couldn't | find it, managed to find an old bookmark to it, the server | was still online and the content I wanted was still there. | And no amount of crafting of a google search would bring it | up. And the server in question didn't contain copyrighted | material which would have resulted in a takedown block or | anything like that. | | It's frustrating how /bad/ Google has gotten for anything | other than fairly basic, high level "searching". | basch wrote: | The point of google was to RANK content on the web, and | surface the BEST content to the top. In that regard it has | failed, and the expectation is for them to correct the | problem and return to delivering good content first. | | It's not that the content doesn't exist or isn't indexed, its | that its been drowned out by noise. Sifting through noise | better was the entire reason google took off from more | standard crawlers. It now returns results worse than crawlers | from the previous era. | emodendroket wrote: | > It now returns results worse than crawlers from the | previous era. | | That is an absurd exaggeration. | squiffsquiff wrote: | Not really everyone's familiar with the example of | cooking recipes being breakfast with the author's life | story in order to improve their position in Google | rankings, but it's far more prevalent than just recipes. | Today I tried to look up something about a feature in a | particular piece of reasonably popular desktop software. | The top hit that wasn't an advert was several years out | of date. The second hit was clearly artificially inflated | to long form journalism to try and get me to read a | thousand words where 10 would do. Duck duck go linked me | to some actual recent results, just like I would have | expected with the crawlers of the previous era | basch wrote: | Spam masquerading as the answer to my question is WORSE | than off topic returns, because it is a trick vs being | something I can easily disregard. | | Before the results would just not match what I was | looking for. Now they do match what I was looking for, | except some AI procedurally generated the content to show | up when I searched those terms, with no regard for the | accuracy of what the page says. | emodendroket wrote: | Then ChatGPT won't satisfy you either. | basch wrote: | It depends on how state works. | | If I say "show me the best winter gloves, and only from | sites that you can verify actually product tested" and it | follows the instruction (ignoring sites that just have a | list of popular search results aggregated) then it is | better. If it doesn't do what I want, I expect to be able | to follow up and teach it. | | I expect the chat style stateful search to take | instruction for what type of sites I want results from. | "Return me a list of websites with recipes for Bolognese | that do not have a long story above the recipe. Build a | table with the top five results normalized for portion | size, comparing and contrasting the ingredients. | Highlight unique ingredients in bold." | lamontcg wrote: | > What are people expecting out of Google that it's not | delivering? | | I mean what you just listed. | | Google won the search war because of PageRank eliminating | lots of spam, and then something like 15 years of staying | ahead of SEO spam and providing useful search. | | Lately it seems like they've given up on the arms race and | let the SEO spam win, but it isn't clear why. | | And Google didn't produce high quality search for free, they | used ads and sold the eyeballs they won. | JohnFen wrote: | > What are people expecting out of Google that it's not | delivering? | | Relevant search results that aren't just marketing sites or | the big websites. | | > It can only index stuff that's on the Web. | | And much of it isn't really exposed by Google search. | | > I view Google as the yellow pages. It works well for that | | It used to. For me, it stopped working well for that a few | years ago and has been getting steadily worse ever since. | bawolff wrote: | A start would be to rank official php/python/etc docs higher | than clickbait sites like geeks4geeks | devonbleak wrote: | Amen to this | emodendroket wrote: | I also challenge people's memory of it being so much better. | Was it really? Or just different? | sshine wrote: | It was mostly better. | | The competition for many kinds of search terms is causing a | race to the bottom. E.g. tech docs, lyrics, recipes, | reviews. | | That's why Kago has a lense for "non-spammy recipe | searches" -- there's just so much noise on popular, easily | copyable material. | | You don't get the best site by popular vote like PageRank | was known for, you get the one that generates the most ad | revenue. | squiffsquiff wrote: | It was an honest attempt on the crawlers' part and it was a | more level playing field. If you didn't find what you | wanted on lycos, you could look on Yahoo or Alta Vista or | WebCrawler or something instead. For a time there were meta | Search engines that allowed you to search other search | engine amalgamated results. | emodendroket wrote: | Yeah, you had your choice of several awful results and | everyone couldn't shut up about how good Google was when | it was available. If people mean "Google used to be | better" I'm willing to entertain the idea, but you're out | of your mind if you miss using Altavista and Dogpile. | squiffsquiff wrote: | You're comparing Google how it was then. Not how it is | now | emodendroket wrote: | With Google right now I find what I am looking for almost | all of the time. I can't say that about the golden oldies | you're praising. | polyamid23 wrote: | I want a button: "never show me content from this domain | again". | polyamid23 wrote: | Follow up: Make a profile out of this. Ah, people who don't | want to ever see content from quora or something, do like | this other content. Let's rank that higher for those | people. Easy opt out, by checking "ignore search profile" | checkbox or logout. | sidewndr46 wrote: | Just search for "chocolate chip cookie recipe" and show me a | single result that isn't a complete trash website. A | significant number are nothing more than ad farms that just | load infinite ads in IFRAMEs and similar stuff like that. | massysett wrote: | These two are at the very top of the page. They both are | chocolate chip cookie recipes. One has instructional | videos. I really don't understand what is wrong with these. | | https://www.verybestbaking.com/toll- | house/recipes/original-n... | | https://www.allrecipes.com/recipe/10813/best-chocolate- | chip-... | dahdum wrote: | It's buried near the bottom of the page, but here's your | huckleberry: https://www.seriouseats.com/the-food-lab-best- | chocolate-chip... | | Lots of trash out there but Serious Eats is good quality. | luckylion wrote: | > What are people expecting out of Google that it's not | delivering? | | Not optimize for "most documents indexed" but "highest | quality of results". One of them encourages adding spam to | their index, the other encourages removing spam from their | index. | gipp wrote: | There are _giant_ teams of people at Google whose only job | is trying to define things like "spam" and "seo abuse" | more precisely in more diverse contexts. There are equally | large armies of people outside of it trying to outwit the | first group and find more and more elaborate loopholes and | workarounds. | | HN is constantly pushing this notion that "spam" is some | well-defined, solvable problem, so obviously Google wants | it. That narrative just doesn't make sense from any angle. | The notion that more click bait _improves_ Google 's bottom | line is absurd | basch wrote: | Their giant teams are an organizational failure then. | | Product reviews alone, whether it is enterprise software | or sports clothing should be something that they can | easily comb through by hand, as humans, and uprank sites | that are putting out more than affiliate link assemblies. | bbor wrote: | Why wouldn't they do this, if it's scalable and | profitable? Is your theory just "incompetence"? I can't | prove that's wrong, but I feel the simpler answer is more | convincing; that handing off page rank to an army of | minimum wage call center workers (for every country & | language in the world...) wouldn't be more effective than | the existing algorithms at filtering out spam. | basch wrote: | Some form of paralysis. They dont have a single leader | who has taken responsibility for it and corrected it. | CEO/SVP has too many pots on the stove. | | Im legitimately asking, who is responsible for Search at | Google? Prabhakar Raghavan is SVP, Search, Assistant & | Ads, and I click under him, he has 8 product groups | reporting to him, and none of the people are responsible | for Search. Yossi Matias is responsible for Search | Engineering. | | https://theorg.com/org/google | | It may at first come off as a laughable answer, but | Google Search has been in a directionless spiral since | Marissa Mayer left. Her Yahoo tenure was not well | received, but at Google she cared about the end quality | of the product. Her title was Search Products and User | Experience. Notice how we have gone from User Experience | to Search Engineering, forgetting about the people who | actually use the product. | Fede_V wrote: | Absolutely: the challenge is that any signal that you use | to identify "good websites" from "bad websites" will be | adversarially optimized by incredibly motivated people. | | You are dealing with a moving target that has a huge | financial incentive. It's a very difficult problem. | basch wrote: | I don't agree. You start whitelisting good content | manually. If babygearlab is the best result for baby | gear, you start hardcoding it. If seriouseats is the best | result for recipes, you hard code it. If someone better | comes along, they get moved up the priority list. | | You figure out a way to crowdsource certain decisions and | establish who you can trust. Ask them questions with | right and wrong answers. You start to tackle it one | product category at a time. Instead of pagerank, which | was a web of who linked to who" you start figuring which | voters you have who consistently turn in good feedback. | | This is some form of metamoderation that slashdot tried | to implement. | | If you are going to be a tastemaker, stop hiding behind | "the algorithm" having some mind of its own that cant be | controlled. | bbor wrote: | This discussion is pretty sad and frustrating for me. I | think your conclusion ("Google has no motive to encourage | spam content that rises to the top using SEO tricks") is | about as convincing as it gets, but it's completely | drowned out by a very vague sense that google is a big | company and therefor it's making search worse on purpose. | No amount of well-worded HN posts are gonna sway people, | imo... | | Luckily HN posters don't exactly represent a meaningful | portion of the population. | Aeolun wrote: | Search before Google was bad. e.g. I could easily ignore 80% | of the results on the first page, but at least it was all | actual content. | | Then, with Google, it got better and almost all results were | relevant. | | But we've been regressing over the years, and now we're at | the point where 80% of all results are both irrelevant and | simply SSO spam. | | I find it really hard to believe Google has some of the | smartest people in the world on search and they cannot | identify this. | Stagnant wrote: | I think that google search's quality decay is a real thing, | it takes some real effort to get proper results that aren't | SEO'd garbage. | | For example, just the other day I was searching for one | string that I knew was part of a common code repository. To | my surprise google couldn't find anything at all. Yandex on | the other hand found the repository immediately and linked to | github. | | Other common issue with google is the difficulty of finding | stuff like forum posts related to the search query. Sure, you | could append "reddit" to the query, but there are still | plenty of traditional forum sites and some of them have | decades worth of discussion. I _Never_ see those sites pop up | on a typical google search unless I specifically look for | them. Again, with yandex, my experience is much better, it is | not uncommon to see posts from forums to be on the first page | of results. | unicornmama wrote: | People don't use Google to search the web. They use Google to | find answers. | DrSiemer wrote: | Often when looking for an answer I just need to confirm what | I already know, or look up something I forgot. Google offers | me a bunch of sponsored links first and then sites with the | best SEO, which will smother me with all kinds of unrelated | crap that I do not want and will never need. I'm even running | an extension that removes a ton of blacklisted sites from the | search results. | | ChatGPT usually gives me the answer that I'm looking for and | nothing else. Sometimes it does add extra info, which often | teaches me about something that I wasn't aware of at all. | | But the greatest benefit is I can ask it to clarify anything | I don't understand. I don't need to go on a completely new | Google quest, or jump through hoops to register on some site | and hope a random internet person will ordain to help me out. | I can just ask, in the same conversation, and immediately get | clarification. | | Many people underestimate the incredible learning | opportunities a well trained language model provides. It | doesn't matter that it hallucinates or lies. Whatever it | claims is usually easy to validate. What matters is the speed | with which you can find uncluttered new leads or answers. | jononor wrote: | What is actually the fraction of human knowledge available on | the web? How does the trajectory look like? What is the | fraction for knowledge produced the last 5 years? | DarknessFalls wrote: | > Back in that era, if I were looking for something as simple | as the University of Michigan, I clicked and drilled down | through a Yahoo directory. | | Google didn't innovate that much except to provide a clutter- | free interface and slightly better search. Prior to that, I | used Webcrawler and then HotBot. A search like what you | described would have easily returned useful results. | krackers wrote: | Google doesn't return a lot of stuff that is on the web, that | is found by Yandex and Bing. It is unwilling to serve up | long-tail results from its index, probably because they're so | scared of accidentally serving up "misinformation" and they | heavily penalize non-https sites. | | And yet for some reason they're all too eager to serve up | sites scraping stackoverflow. | [deleted] | Bhilai wrote: | Sorry to break it to you folks but if you hated your data being | with Google, you are in for a surprise on how atrociously bad | Microsoft is at privacy and security. Multiple close friends who | have worked at Microsoft tell me that search history data - who | is searching what, is basically sitting in systems with ACLs so | bad that 20-30K employees have access through transitive | membership of groups. To access a customer's data you just need | to know token which is logged everywhere and is apparently very | easy to generate. I have heard horror stories from them about | privacy incidents which never went public. | | From what I know about Google, they are serious about least | privilege type of stuff internally and employees dont get | arbitrary unbound access to systems or data. | revskill wrote: | It's not much about Microsoft. At least it improved human life | in serious ways (Typescript, VSCode,...). What did Google bring | to my life ? Nothing except for spam stuffs from Ad, Email,... | | You're responsible for your data, not Google, not Microsoft. | kareemsabri wrote: | I can't imagine thinking _typescript_ improved human life | more than Google Search | eclipxe wrote: | Peak HN. | rewgs wrote: | What an absurd statement. I don't have especially strong | feelings for Google in any direction, but I can't deny that, | even if Google had _only_ done search or Maps, that alone | would be a massive boon for society. | erklik wrote: | Uh... Maps? Open, Permissive phone OS compared to the | alternative? Greatest entertainment/information system, | especially one that's democraticsed producing media? | | In terms dev-related stuff, TensorFlow - literally something | that's made today's ML possible, Kubernetes, BigTable, | MapReduce, and yknow, that good old thing called Chrome.. | | I understand hating on Google. They're not that great, but | none of the FAANG are "great".. They all have some terrible | bits, some good bits. However, to say that Google has not | provided anything except "spam stuffs" is very wrong. | | Search alone has changed the entire way that humans consume | information. I would say that today's internet landscape, for | better or worse, would not exist without Google. | amartya916 wrote: | While it might be fashionable to hate on Google, the question | "What did Google bring to my life" seems really odd. I can't | believe I have to say this but search, and more importantly | good/fast search, is to Google's credit. Typescript and | VSCode all have, and will continue to have alternatives, but | for a long time, Google was (some may argue it still is) the | bleeding edge of search. Anyway, there might be a | generational thing at play here, if so, I meant no | condescension. | revskill wrote: | You're making assumptions. I listed facts. | thefurdrake wrote: | Yeah, I'm gonna need to see some citation on how | Typescript and VSCode improved life for humanity. Break | out some of them facts you're talking about. | revskill wrote: | I specify "my life", not other's life, and it's a fact. | Why bother then (i'm curious)? | canadianfella wrote: | [dead] | chris_wot wrote: | So you think that Google doesn't do fast search? OK. | mc32 wrote: | I wouldn't be extraordinarily surprised if this is the case, | but I do not expect it to be as lax as you suggest and given | how it's presented to us it reads like someone trying to get | people to not look at something. If you have things you can | present as evidence that would carry water for your argument, | otherwise it's random inflammatory claim on in the internet. | | And I agree, Google does take security more seriously than most | places. | kikokikokiko wrote: | The quality of Google search has decreased so much over the last | few years that I had to resort to using Yandex, a company that | has a budget that is orders of magnitude smaller that the Big G | and is under the control of a dictatorship. Google search has two | huge problems: SEO and censorship. Search for anything related to | products/torrents/streams/politics on Google and your results | will SUCK, due to one of the two reasons stated above. | | The recent Yandex hack/leak has the cynic in me connecting the | dots and, seeing how Google search seems to be facing REAL | threats to it's dominance since it's creation... maybe some guys | with the deepest pockets in the world are starting to enter WAR | mode. | | Destroying Yandex advantages on the SEO battlefield by way of | divulging their parameters to the world would be the Franz | Ferdinand assassination moment of the Great Search War. | marcopicentini wrote: | It's been a while since they stopped innovating. | | Although Google, Maps, Youtube are of daily use they are | monetized exclusively by advertising which is annoying and hated | by many. It has been many years since Google has launched an | innovative new product. | | I don't think ChatGPT will gain daily traction after this hype. | Anyway we could say that MSFT and AMZN have demostrated more | power to innovate with different business models (not only adv) | and products. | | The GOOG stock has a PE (Price/earning) of 23, while Coca cola | 26. So the stock market expect higher growth from CocaCola than | Google. Quite surprising. | | - GOOGLE PE (23): | https://www.macrotrends.net/stocks/charts/GOOGL/alphabet/pe-... | | - COCA COLA PE (26): | https://www.macrotrends.net/stocks/charts/KO/cocacola/pe-rat... | josu wrote: | >It has been many years since Google has launched an innovative | new product. | | Stadia launched in 2019. | silisili wrote: | Stadia wasn't really that innovative, how many times has | cloud/streaming gaming been done before? I can think of at | least 3. | | Also, it's already dead. | Sebguer wrote: | Yeah, OnLive did it back in 2003! | mertd wrote: | Which three? Did they actually work with reasonable input | latency? | silisili wrote: | I thought of OnLive, Shadow, and Geforce Now. | | The only one of those I'd used was Geforce Now, and found | it very similar to Stadia wrt latency. Stadia had a much | nicer interface, though. | snuxoll wrote: | PlayStation Now already existed for years as well. | rchiang wrote: | Which they got through their acquisition of Gaikai | (considered a competitor of OnLive). | i_love_cookies wrote: | [dead] | bobthepanda wrote: | I suppose successful new product? It's already closed. | kec wrote: | OnLive was 2009, PS Now was 2014, and Geforce Now launched in | 2015. | | Stadia might have been well executed from a technical | standpoint but AAA game streaming wasn't exactly a new and | innovative idea in 2019. | joshruby16 wrote: | And it's dead. | system16 wrote: | Ads aside, the UI of Youtube and Maps is atrocious. There is so | much room for improvement here, but it will never happen from | Google. It's just not in their DNA. Unfortunately, they have | such a huge moat here I doubt we'll see anything better for a | long time. | bitL wrote: | They used to have pretty good UI for maps until some PM | needed to make their mark... Given they count individual | pixels and +/-1 deltas in colors I don't think they are ever | going to get any UI correctly. The initial simple UI with | just a single search input box that was highly praised by | minimalists was just an accident. | hoppyhoppy2 wrote: | Note that YouTube was acquired by Google in 2006; it's not a | product that was launched by Google. | awad wrote: | I think YouTube, which has a paid and ad-free version along | with its Live TV offering, somehow manages to still be a | sleeper hit within the larger Google portfolio and doesn't get | talked about enough. | adam_arthur wrote: | Agreed that a lot of Google's bets don't get enough | press/credit re investment potential. | | At the same time, a lot of these platforms ran effectively | unopposed for many years, and now competition in advertising | is spreading quite rapidly | [deleted] | likeabbas wrote: | What happened to the Waymo hype? If Waymo manages to break | through and become a sufficient AI taxi, then car ownership | becomes optional for a majority of Americans (unlike today). | scarmig wrote: | Waymo has always been just a year or two from breaking | through. | | Google's gotten through the first 95% of the work, but the | remaining 95% is gonna take awhile. | xyzzyz wrote: | They didn't exactly stop innovating: ChatGPT itself is using | tremendous amounts of innovation that was done and published by | Google. What they stopped is beating their competition to | launching compelling products based on the innovation they do. | peyton wrote: | Innovation is the practical implementation of new inventions | to deliver value. Google invented but does not seem to have | innovated. | lyu07282 wrote: | They are kind of forced to keep up or die now, not a good place | to be in. It feels like everyone always just assumed they must | have super advanced AI behind closed doors. Perhaps that was a | wrong assumption because they never actually seem to *do* | anything with it, but we will probably know that for sure very | soon. | somethoughts wrote: | Some have postulated that this might be Google's Blackberry | moment. On the flip side I wonder if its actually more like its | Dropbox moment. | | The press loves a David and Goliath story; the young disruptor | versus the stodgy disrupted.[1] At that time, Dropbox was | David, coming out of nowhere in a hurry and had a product that | seemingly should be so obvious for Google to launch but hadn't | - making Google seem antiquated and slow. | | Fast forward a couple of years (aka a decade) and Dropbox is | still going ok but Google Drive is by far more ubiquitous. | | I guess only time will tell. | | [1] Dropbox Versus The World | https://www.fastcompany.com/3042436/dropbox-versus-the-world | mejutoco wrote: | Last time I tried to sync my computer to gdrive I waited 30 | days before giving up on gdrive. Dropbox took less than 2 | days, and stayed responsive. | somethoughts wrote: | Good point - I think the much more typical flow for Google | Drive is cloud first for most documents and only uploading | occasional offline document upload. | | Which is perhaps why Google didn't really focus on creating | a Dropbox like product until it was forced to because the | more long term profitable for Google was a solution/vision | based around a cloud first experience. | jibe wrote: | _Google, Maps, Youtube are of daily use they are monetized | exclusively by advertising._ | | I don't know how much. Money it makes, but there is paid API | access to maps. | adam_arthur wrote: | If search gets usurped, or even a marginal but meaningful | reduction in usage due to competition from AIs, then its not | surprising at all that Google's near term prospects could be | worse than Coke. | | Even Google winning the AI wars leaves them worse off as the | operating profit potential of querying an AI vs their search | index has to be far lower. | | As to usage, once you start to integrate ChatGPT into your | workflows it can meaningfully benefit vs traditional search. | Ive been able to find information on specific programming | language concepts, with generated examples, far faster than | searching. | | I can ask it about GameDev concepts and ask for bulleted lists | or higher/lower level of detail in the answers. Information is | presented in a much easier to consume manner | | That being said, most stocks that are considered defensive are | quite overvalued on a fundamental basis. I would consider a PE | of 26 for Coke quite undesirable, though there's much worse | scarmig wrote: | If Google ends up winning in the AI war, search and ads will | be significantly cannibalized, but it will have tremendous | opportunities outside of search, many of them in areas that | don't even exist yet. | | In some ways, it might even be good. It's suffering from a | kind of advertising resource curse nowadays, and being forced | and able to diversify its economy would be best in the long | term. | adam_arthur wrote: | I'm not sure, it seems many companies have comparable | technology at this point, and Google is not known for being | great at packaging tech into products. | | They had an enormous moat and edge in search, but not | seeing it for this next wave of AI. Barrier to entry seems | far lower | valley_guy_12 wrote: | The article starts, "Nestled in the hills of Mountain View", | which is worrisome, because as anyone with even a passing | familiarity with Silicon Valley geography knows, Mountain View is | mostly flat. And Google's Mountain View offices are located on | reclaimed baylands, which are especially flat. | | I wonder if the article authors were thinking of Xerox PARC's | offices in Palo Alto's hills? Or the road named "Sand Hill Road" | that used to have some venture capitalist offices? Other than | those offices I can't think of any significant hill-based offices | in Silicon Valley. | [deleted] | alexfromapex wrote: | It's honestly shocking that it's had such a long run. An increase | in high quality ways to sift through information will be a net | benefit for society. | [deleted] | acqbu wrote: | https://archive.is/0ULyU | swayvil wrote: | I actually prefer Bing these days. (And I don't even run Windows) | | Google search results are just screwy. Probably all that money is | interfering with the algorithm. | josefresco wrote: | Let us think about the defaults in our life: | | Windows: Most use Chrome (Google default), the rest use Edge | (Bing default). | | MacOS: Safari (Google default) and Chrome (Google default) | | Android: Chrome (Google default) | | iOS: Safari (Google default) | | So it looks like the only vulnerability here would be iOS and | then possibly PC/MacOS if enough users switch their browser. | bloblaw wrote: | All good points. Windows still very much dominates desktops / | laptops sold (especially large corp environments)...so the | default installed Edge browser + Bing is a significant share of | users. | | And with Edge being "basically chrome", and supporting Chrome | plugins, the switching cost from Chrome -> Edge is quite small. | | But for mobile, Android + iOS dominate...so that all goes to | Google. | | I think this could mean that Bing + ChatGPT has a really | opportunity to beat Google in Search...it's gonna be hard, but | I've never even considered them more than a distant 2nd option | until now. | lyu07282 wrote: | you should also consider that Google is/was the best search | engine around so it makes sense as a default, sure they pay to | be the default and most people never change defaults. But if | you are making a phone you might just really actually care | about people having a good experience with your phone. | | (and its not like Microsoft couldn't pay them either anyway) ___________________________________________________________________ (page generated 2023-02-08 23:00 UTC)