[HN Gopher] YouTube tests blocking videos unless you disable ad ...
       ___________________________________________________________________
        
       YouTube tests blocking videos unless you disable ad blockers
        
       Author : jacooper
       Score  : 83 points
       Date   : 2023-05-10 19:45 UTC (3 hours ago)
        
 (HTM) web link (www.bleepingcomputer.com)
 (TXT) w3m dump (www.bleepingcomputer.com)
        
       | fear_and_coffee wrote:
       | [dead]
        
       | karaterobot wrote:
       | Is it weird that this makes me want to subscribe to YouTube
       | premium less than before? Feels like I've been poised to give
       | them money for a while, since so many people seem to like the
       | service. Now I feel like they're challenging me to a duel.
        
       | mikece wrote:
       | If YouTube blocks me from watching videos because I use an ad
       | blocker then I'll stop watching videos on YouTube. I don't care
       | if this doesn't hurt YouTube... it will help me stop spending so
       | much time on YouTube.
        
         | gwbas1c wrote:
         | > it will help me stop spending so much time
         | 
         | Oh gosh, really? Don't you think you'll come back after a few
         | weeks?
         | 
         | I think the bigger impact is that it'll impede new user
         | adoption. I use an adblocker (but pay for YouTube,) and I never
         | use sites that block me for using an adblocker.
        
           | benj111 wrote:
           | You state you never use sites that block adblockers, right
           | after disagreeing (questioning? Exclaiming??) with the parent
           | for for expressing the exact same point?
        
         | thot_experiment wrote:
         | 100% this, I'm not watching ads. I haven't really seen any
         | advertising on my electronic devices in a decade (edit:
         | actually closer to two decades) and that's the way it will
         | continue to be. My time is valuable, my mental space is
         | valuable, my computer is mine. You will not make it do things I
         | don't want it to do. Advertising is a plague on society.
         | 
         | (I speak from experience, I worked for 3 years at an ad
         | agency.)
        
           | nickthegreek wrote:
           | ...you can purchase ad free YouTube.
        
             | tpoacher wrote:
             | except ad free youtube still has ads (in the form of
             | sponsored content). and your data on youtube is still mined
             | to serve you more ads elsewhere.
             | 
             | this isnt about ads. it's just another tactic for forcing
             | users to log in.
        
             | alexb_ wrote:
             | Which I will absolutely never be doing.
        
               | izacus wrote:
               | Why should they care about your indignation then? You're
               | literally just costing them money in resources.
        
               | Insanity wrote:
               | Honest question - why not? I am paying for Youtube
               | Premium, it's not different to me than paying for Netflix
               | or Spotify. I'm using a service which I like so I don't
               | mind supporting it. If it helps me get rid of ads, so
               | much the better.
        
               | jona-f wrote:
               | Any money i could give to google is a drop in their ocean
               | of ad revenue, that's why. Google is being disingenuous
               | af, nothing new. Also Youtube has become so important it
               | should be much more regulated.
        
               | tcfhgj wrote:
               | Google would be one of the last companies I would shove
               | money into, voluntarily.
               | 
               | All the ads that YT shows are paid by us when we buy
               | products of companies that pay Google to show ads. This
               | is how Google is getting all their billions, from you
               | (wether or not you personally watch ads, as long
               | companies believe it's worth giving money for showing
               | ads).
               | 
               | It's such a parasitic business model that I am glad I can
               | be a parasite to Google
        
               | grupthink wrote:
               | The money flow looks like this:
               | 
               | Ad -> YT -> Content Creators
               | 
               | You prevent YT and Content Creators from making money
               | when you block an ad.
               | 
               | Blocking ads of these products, means when you purchase a
               | product (shampoo, razors, etc) more of your money goes
               | into these companies that created these products.
               | 
               | And, in your case, who pays the content creator for the
               | content you enjoy? and who pays for the engineering and
               | infrastructure that delivered the content?
               | 
               | And, since you never saw the ad, you likely didn't buy
               | any product either.
        
               | gaius_baltar wrote:
               | > Honest question - why not?
               | 
               | YT Premium only makes the problem worse by requiring you
               | to log in using an account that is tied to your real
               | world identity and was used for payment processing. You
               | just end up giving more data points to Google to track
               | you, cross-reference with other sources and shove more
               | ads in other platforms, still get native ads, and Google
               | can just add their own ads later (as it is happening step
               | by step with streaming companies).
        
               | Barrin92 wrote:
               | it's certainly different than Netflix given that they
               | actually _make content_. On Youtube you 're just paying a
               | tax to the fiefdom. Given that a lot of creators have
               | patreon which takes a miniscule cut I'd rather pay
               | creators as directly as possible.
               | 
               | Paying a company with a market dominating position 150
               | bucks per year to not hold me hostage with blocked UI
               | functions is kind of ridiculous.
        
               | igetspam wrote:
               | While I wouldn't pay for YT either, they do have serious
               | infrastructure costs so it's not quite as you describe.
        
               | hdjjhhvvhga wrote:
               | While I agree with your comment there is something
               | seriously wrong with the fact that Google can use its
               | infinite funds so that a serious competitor for YT never
               | has any chances of appearing. If YT were a standalone
               | company and would compete on fair terms in others, we
               | might see some reasonable business models appear.
        
               | jsnell wrote:
               | We know how much Netflix spends on content. In 2022, it
               | was 52% of their revenue ($16.7B content budget, $32B
               | revenue). We also know how much YouTube pays for the
               | content, since their ad revenue split has been public for
               | like a decade. It's 55% to the creators for the content,
               | 45% to YouTube for the technical and social
               | infrastructure.
               | 
               | Huh. Looks like YouTube pays more for their content than
               | Netflix does! Given the only stated basis for your
               | opinion turned out to be incorrect, are you changing your
               | mind?
        
               | Barrin92 wrote:
               | No, that napkin math doesn't check out unless you think
               | Youtube is a non-profit. They _pocket_ half of what
               | creators make, and that has no relationship to their
               | infrastructure cost, it 's a function of their market
               | power. They could change that revenue split tomorrow to
               | 70/30 while they cut infrastructure costs for all you or
               | I know.
               | 
               | You somehow turned my argument on its head. I don't care
               | how much Netflix or YT pay for content, I only care that
               | _I_ pay directly for content, and because Netflix is a
               | media company, not a platform, I don 't need to guess how
               | much they're squeezing creators or consumers. I
               | transparently pay for a movie catalog, and that is the
               | service provided.
        
               | topicseed wrote:
               | That's kind for the video makers you're _actively_ not
               | supporting.
        
             | thot_experiment wrote:
             | I'm not going to be extorted lol. If you're showing me
             | something I have a right to ignore the parts I don't care
             | about, and I have a right to have a computer do the
             | ignoring for me so I don't waste my time/mental effort.
        
               | Zetice wrote:
               | You're not being extorted, you have _no_ right to access
               | to YouTube 's content unconditionally.
        
         | jstanley wrote:
         | You can always watch on one of the Invidious mirrors if YouTube
         | proper becomes unusable.
        
           | gaius_baltar wrote:
           | Or download it locally with yt-dlp and watch in a video
           | player.
        
         | taneq wrote:
         | Yeah, this could be great for productivity.
        
         | Zetice wrote:
         | I just cannot wrap my head around folks who demand content for
         | free. How do you think the people who create this content would
         | survive if they couldn't do it for money???
        
         | joe__f wrote:
         | I can get stuck in a bit of a loop watching videos, but on the
         | whole I think YouTube is an incredible resource. I've learnt so
         | many things from it, I think it's worth working out how to use
         | it in moderation rather than just cutting it out
        
         | cute_boi wrote:
         | same, i think that will save me a lot of time.
        
       | wnevets wrote:
       | On a related note as someone who uses YouTube constantly YouTube
       | Premium is absolutely worth it.
        
         | corvec wrote:
         | I had YouTube Family at $15/month until this month, when they
         | raised the price to $23. I signed up back when Google Play
         | Music was still a thing.
         | 
         | I was never able to get into YouTube Music, though, so I don't
         | actually use it to stream my music. The fact that my playlists
         | are shared between YouTube and YouTube Music is enough for me
         | to drop it from serious consideration as a music streaming
         | service on its own. That, plus the lack of lossless streaming,
         | inconsistent, clunky UI, and lack of any positive features that
         | distinguish it from Spotify, Tidal, and Apple Music, is why I
         | never used it for anything other than sharing songs with people
         | who didn't use Tidal.
         | 
         | That they apparently also include ads in the albums I
         | transferred from Google Play Music - albums that I paid for -
         | is just added insult.
         | 
         | The main way I justified paying the subscription was that other
         | people in my household got access to ad-free music streaming
         | (and they actually used it, unlike me), Youtubers get comped
         | more from me watching their videos, and I didn't have to worry
         | about whole-home adblockers to remove ads from the app. But
         | after a 50% price hike that takes it above the prices for Tidal
         | Family ($15), Apple Music Family ($17), and Spotify Family
         | ($16), it's not something I can justify anymore.
         | 
         | (Youtube Music Family is $15, FWIW, but it doesn't include
         | Youtube itself.)
        
         | jacooper wrote:
         | My main issue is the tracking, if youtube premium stopped the
         | awful tracking i would be fine, but it doesn't.
        
         | AzzieElbab wrote:
         | Yeah. Subscribed as soon as my kid got old enough to use it
        
         | gentleman11 wrote:
         | I don't like paying a platform that rose to prominence because
         | of piracy, just so that I can watch IP created by other people
         | without youtube inserting a really intense number of ads into
         | the experience. And all the vidoes are ads anyway, it's just
         | via sponsorships and affiliate links now.
         | 
         | It feels deeply icky
        
         | thematt wrote:
         | What makes it worth it? Isn't the experience the same as just
         | running an ad-blocker?
        
           | lostgame wrote:
           | Well, my hubby's iPad and our iPhones don't support ad
           | blocking on YouTube, nor does my Smart TV, so...ad blocking
           | only works on 1/5 of my husband's devices and my own would
           | actually be effective with ad blocking, for one...
           | 
           | (And before you say 'just switch to Android', I'm an
           | iOS/WatchOS dev and a music producer for a living - if
           | anything with the recent announcement of Logic on the iPad,
           | I'll be buying _another_ iPads not reducing them...)
        
           | gaius_baltar wrote:
           | YT Premium only makes the problem worse by requiring you to
           | log in using an account that is tied to your real world
           | identity and was used for payment processing. You just end up
           | giving more data points to Google to track you, cross-
           | reference with other sources and shove more ads in other
           | platforms, still get native ads, and Google can just add
           | their own ads later (as it is happening step by step with
           | streaming companies).
        
           | wnevets wrote:
           | I don't run an adblocker on my phone, YouTube Music is
           | included and the creators still get paid.
        
           | M4v3R wrote:
           | You can watch on all of your devices, even the ones where
           | setting up an ad-blocker is non trivial or impossible.
        
           | greenthrow wrote:
           | In theory, but you actually help the creators you enjoy
           | watching.
        
         | quechimba wrote:
         | Yeah, and YT Music is included too right? Because I have YT
         | Music and no ads and it's really cheap compared to other
         | services. I pay COP$17900 which is little less than USD$4. I
         | used to pay around USD$10 for Spotify.
        
           | wnevets wrote:
           | > Yeah, and YT Music is included too right?
           | 
           | Correct and I believe YT Music pays much more per listen than
           | Spotify to the artist.
        
       | 2h wrote:
       | If it helps, I have a tool for downloading, written in Go:
       | 
       | http://github.com/4cq2/mech
        
       | pwg wrote:
       | Or just download with yt-dlp (https://github.com/yt-dlp/yt-dlp).
        
         | jacooper wrote:
         | You can use alternative front ends like piped, invidious or
         | apps like libretube.
        
         | mkmk wrote:
         | Slightly off-topic, is there an easy way to automatically
         | stream files you've downloaded to your local machine to play on
         | an iPhone later?
        
           | christophilus wrote:
           | I use Brave on iOS, and it has the ability to download videos
           | for offline watching. It's one of my favorite features.
        
           | marcodiego wrote:
           | https://jellyfin.org/
        
         | SirMaster wrote:
         | Why even download?
         | 
         | You can use third party media players like MPC-BE or MPC-HC
         | that leverage yt-dlp to stream the video into a media player
         | without any ads of course.
         | 
         | Yes, sometimes it makes sense to download if you want to keep
         | the video, but to just watch just stream it via yt-dlp to a
         | media player.
        
           | wanderingmind wrote:
           | How about non windows users? Like does VLC has similar
           | integration with yt-dlp?
        
           | ttepasse wrote:
           | > Why even download?
           | 
           | A major part apart from building a queue by getting behind is
           | the ability of the file manager to sort, to classify, to
           | filter, to move into folders, to search, etc. Far better than
           | the youtube web interface, which only has the options of
           | displaying your subscriptions as a grid or as a list. So I
           | now have a local queue of videos which I can use, in which
           | weird expeditions into obscure genres are into their own
           | folders, must-match-now videos are tagged, etc, and I can
           | pick and choose according to my own tastes of the moment.
           | 
           | That is one of my pet peeves in UI design in the last decade
           | and it is not only web applications - shoebox apps are often
           | as limited. If you want to do anything to your data or just
           | have different sort orders or views, you only have what the
           | app developer allows and often that is nothing.
           | 
           | Thanks to the web and shoebox apps I appreciate file managers
           | like Finder even more now. It's amazing what UI controls like
           | NSTableView/NSOutlineView gives the user in functionality.
           | Modern collection views often look better and I appreciate
           | that, but I do miss the functionality which, while possible,
           | often simply is not implemented.
        
       | salimahmad wrote:
       | [dead]
        
       | elorant wrote:
       | No problem, I'll start downloading them.
        
       | taneq wrote:
       | HN: I hate ads, just let me pay for good content with no ads.
       | 
       | Google: You can subscribe to YT Premium for an ad-free YouTube.
       | 
       | HN: Absolutely fkn _not_
       | 
       | (Yeah I realise these are two different groups yada yada)
        
       | greenyoda wrote:
       | Previous discussion:
       | https://news.ycombinator.com/item?id=35883457
        
       | marcodiego wrote:
       | https://joinpeertube.org/
        
         | doodlesdev wrote:
         | I wish Peertube was more usable. The UX is generally subpar
         | (although impressive for an ActivityPub-based system). There's
         | also the problem that hosting servers to host video is _so damn
         | expensive_. There is literally only one Peertube instance I
         | ever watch videos on (https://tilvids.com/) and I'm honestly
         | considering stopping using it altogether. I'm not sure what I
         | want out of Framasoft really, but I don't think Peertube or any
         | similar solution becomes viable soon without socializing costs
         | for video hosting, encoding, etc.
         | 
         | Peertube of course has the peer system, but I don't think my
         | client has ever uploaded more than 100kb from any peers, it's
         | all from the server. There's also no way that I know of to
         | "donate" some network/storage BitTorrent style to servers I
         | wish to support, which again means the costs are all
         | centralized and extremely high.
        
           | sundarurfriend wrote:
           | > I don't think my client has ever uploaded more than 100kb
           | from a video I was watching, nor has it downloaded from
           | anyone but the server.
           | 
           | Where is that info available?
        
             | doodlesdev wrote:
             | On top of the video player hover over the "x peers" on the
             | bottom, it will tell you how much data you downloaded,
             | uploaded, and how much of the download came from peers or
             | the server.
        
       | jacooper wrote:
       | It doesn't look very complex, nothing a simple ublock/brave block
       | element can't remove, at least not yet.
        
         | haunter wrote:
         | Yet. Twitch has some pretty hardcore ad system that even uBlock
         | can't block straight up and you have to use a combination of
         | tools/scripts
         | 
         | https://github.com/pixeltris/TwitchAdSolutions
         | 
         | https://old.reddit.com/r/Adblock/comments/10fgy9y/twitch_adb...
        
           | Sytten wrote:
           | Because they are embedded in the stream itself something I am
           | not sure would be viable for youtube to do at their scale.
           | For twitch, you basically have to use a proxy hosted in
           | another country where they dont show ads to retrieve the
           | stream links.
        
             | crtasm wrote:
             | They're not embedded in the UK at least, you can confirm
             | this by watching something via the Twitch plugin for Kodi
             | which is sent video of a countdown timer instead.
        
             | haunter wrote:
             | They aren't. If you watch a stream for example with
             | streamlink/VLC then ads looks like this when they are
             | played https://files.catbox.moe/n7sb34.png
        
           | crtasm wrote:
           | I only have uBlock Origin and never see ads on Twitch.
           | 
           | Downvoting does not change this fact (and if I knew exactly
           | why my experience is different, I would provide details).
        
             | episteme wrote:
             | Where are you located?
        
             | BlueTemplar wrote:
             | Same with uMatrix. However I do get YouTube ads... Twitch
             | ads sound like they would be horribly frustrating because
             | of the real time nature of the experience !
        
           | grishka wrote:
           | TIL Twitch has ads.
        
       | Simulacra wrote:
       | Until someone builds a better blocker to the anti-ad blocker
        
       | stevens37 wrote:
       | I simply download longer videos with yt-dlp and watch it offline.
        
         | christophilus wrote:
         | Yep. I do this with Brave playlists.
        
       | NeutralForceUsr wrote:
       | If I had to choose only one online subscription that I pay for
       | that would be YouTube Premium.
        
       | nashashmi wrote:
       | Can ad blockers block ads on YouTube?
        
         | tcfhgj wrote:
         | Well, sort of. Ads that are included in the video content, need
         | SponaorBlock instead of a Classic adblocker like uBlock Origin
        
         | porkbeer wrote:
         | Yes, quite well.
        
         | manuelmoreale wrote:
         | Some of them yes. From YouTube website at least. Not from
         | YouTube app as far as I'm aware.
        
           | tcfhgj wrote:
           | The app -> use ReVanced as a drop in replacement for the app
           | (has ads removed)
        
           | stanac wrote:
           | I use combination of firefox with uBO and blokada on android.
           | I believe it would work the same without blokada.
           | 
           | Firefox works in the background, you can stream
           | music/podcasts with phone screen off and no adds.
        
       | paulpauper wrote:
       | the people who have a blockers enabled are also the lest likely
       | to click an ad or buy anything advertised . advertisers should
       | want these people to not be shown ads.
        
         | Zetice wrote:
         | Does YT detect that the ad wasn't played and therefore doesn't
         | pay out for that view to the creator?
         | 
         | From an incentives perspective, putting the onus on the
         | creators to convince their viewers to enable ads might be more
         | effective, but on the other hand that feels kind of shitty to
         | do to creators, so IDK if it's ultimately a good idea...
        
         | dotancohen wrote:
         | The people who have ad blockers installed are an extremely
         | self-selective demographic who have taken a physical action.
         | This type of demographic is extraordinarily valuable to sell
         | advertising to.
        
           | porkbeer wrote:
           | Which is why allowing self serve adverts would benefit
           | everyone. Uccasionally I want to see related items for sale,
           | but there is no option if the video uploader hasnt already
           | put monitized affiliate links. Seems like its leaving money,
           | and viewer satisfaction, on the table.
        
         | porkbeer wrote:
         | Bingo. I would prefer a related items list I can click on. I
         | might not use it often, but have nevwr in my life voluntarily
         | clicked a banner ad or link thru a video ad.
        
           | tcfhgj wrote:
           | I did, by accident
        
       | scohesc wrote:
       | I hope my sheer stubbornness will keep me from ever subscribing
       | to Youtube premium.
       | 
       | - Google used to have Google Music, which I loved and paid for
       | willingly as it was a good service, the recommendation algorithm
       | was _not bad_, the UI was _okay_, and you could upload your own
       | music and have it integrate with their system.
       | 
       | - Google used to by default allow you to play Youtube in the
       | background and let you use the picture in picture mode for free -
       | they removed that feature and put it behind a paywall.
       | 
       | - You can't volume control ads. I have Youtube playing in the
       | background on my bedside table at night and having consistent
       | volume is key. I don't want blaring audio telling me to buy X
       | product or use Y service, waking me up when I'm trying to sleep.
       | Yet another way for them to convince you to get Youtube premium.
       | 
       | - I hate all forms of advertisements. Don't shove advertisements
       | in my face. If I want a product, I'll look for it and do my own
       | research. I don't want algorithms and AI deciding what I want to
       | purchase. When I've had advertising slip through, it's usually
       | for things that I've already bought recently (mattress, clothing,
       | etc.)
       | 
       | I will continue to willingly eat away at Google's profits for as
       | long as they run YouTube.
       | 
       | I've been looking into some kind of open source solution that
       | automatically grabs my Youtube history playlist and downloads and
       | automatically catalogs these videos on a network share somewhere
       | locally. (If someone can recommend a solution, please feel free!)
       | 
       | Too many times I've had videos that I've added to a playlist be
       | removed for some inane reason (copyright violation, DMCA
       | requests, etc. etc.)
        
       | sys_64738 wrote:
       | This might actually be great for saving people from wasting their
       | time on youtube (like me!).
        
       | charcircuit wrote:
       | I only block the in video ads because they are so intrusive. I
       | don't mind any of the other ads on the platform and am not
       | against advertising in general. They have also gotten money from
       | me via their 30% cut of super chat fees so I probably do earn
       | Youtube more money than the average user.
        
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