[HN Gopher] Atoms Is Hiring Marketng Lead
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Atoms Is Hiring Marketng Lead
Marketing Lead New York, NY / Remote (US-only) Atoms is a product-
first company that believes great business are built from inventing
groundbreaking products and everything else will follow. We
launched Atoms publicly in 2019 to make a shoe that people would
want to wear every day while building an engaged community in the
process. Since then, we added over 100,000 loyal customers,
responded to the pandemic by making & donating over half a million
masks, and launched collaborations with leading creatives. We are
with the product end-to-end from design to the day it arrives to
our customers. In 2021, Humans of New York did an in-depth story on
our co-founders' journey to building Atoms that can be read here.
WHAT WE'RE LOOKING FOR Our company is at an exciting stage of
growth and looking for a Marketing Lead to be part of this next
step in building our brand out further. This is not a standard
marketing role -- this will be generalist role with a strong focus
on product and growth. This role will be responsible for owning the
planning, messaging and execution for each of our products launch,
their campaigns, partnerships/collaborations (such as our recent
one with Marques Brownlee / MKBHD), as well as identifying new
opportunities of growth. Own the end-to-end messaging, strategy &
execution of our product market across all channels Own the end-to-
end timeline of our products (in partnership with leadership to
craft & manage the timeline for each product launch and campaign).
Constantly evaluating the performance of all our channels (website,
email, paid) and enacting levers for optimization and conversion
Develop marketing strategies for acquiring new customers and
retaining existing Own marketing related KPIs (ROAS, CAC, repeat
customer rate, new customers rate, revenue change, AOV, CLV, CRO)
Work cross-functionally with brand marketing, product development,
finance, and engineering as the key marketing representative. Note:
Research shows that women & underrepresented minorities are more
likely to read lists of requirements and consider themselves
unqualified if they don't meet every single one. The list above
represents what we're ideally looking for, but we hire for
strengths and potential, and encourage you to apply even if you
don't check all of them. WHO YOU ARE 5+ years of experience
working in product marketing, growth marketing, project management,
or anything marketing-related field Strong background with Klaviyo
and SEO analytic tools (Google Trends, Analytics) Proven track
record of successful growth campaigns You are able to be a team of
one - support will be available but no task is too big or too small
You are able to think strategically and understand the long term
impact of certain initiatives on the business You are not afraid to
experiment with new ideas but also pivot when something isn't
working You are thoughtful, able to speak your mind, and can
partner effectively with other functions You are excited about
high-quality products, amplifying voices in the community, and
building something big Compensation range: $90K-$120K depending on
experience with stock options and health benefits. APPLICANT NOTES
& INSTRUCTIONS This role has a preference for NYC-based candidates
but is open to being remote in the US. Candidates must be
authorised to work in the US; there is no visa sponsorship for the
role. Please answer the two application questions: Tell us about
some successful product marketing campaigns you have worked on. Why
were they successful? What actions did you take? By what metrics
did you measure their success? Tell us about a campaign that you've
worked on that was not as successful. What did you learn as a
result? Apply Here --> https://atoms.com/marketing-lead
Author : sidraqasim1
Score : 1 points
Date : 2023-06-08 21:00 UTC (2 hours ago)
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(page generated 2023-06-08 23:00 UTC)