[HN Gopher] Vintage Apple
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       Vintage Apple
        
       Author : freediver
       Score  : 40 points
       Date   : 2023-09-17 19:55 UTC (3 hours ago)
        
 (HTM) web link (vintageapple.org)
 (TXT) w3m dump (vintageapple.org)
        
       | wilkystyle wrote:
       | I've always loved that serif font they used on marketing
       | material, e.g. from the "Insanely Great" book thumbnail on this
       | page. It seems like an 80s/90s font, but yet still classy and
       | aesthetically pleasing to me today.
        
       | cglong wrote:
       | It makes me sad that the last post was a swan song from a year
       | ago
        
       | JKCalhoun wrote:
       | Just browsing the Mac Programming book's took me back in time. So
       | many books I recognized by the cover, books I had forgotten that
       | I had once owned and learned from. This was pre-Internet (well,
       | pre-Web) and my copies of the books became well worn.
        
       | user3939382 wrote:
       | I owe my whole career to learning BASIC on my Apple IIc as a kid.
       | My first program was an implementation of Mad Libs. I loved
       | playing Lemonade Stand.
        
         | trentnix wrote:
         | LOVED Lemonade Stand. It was Economics 101 for a second grader.
        
       | glimshe wrote:
       | My dad bought an Apple II back in the day, and I remember a lot
       | of fun times playing games such as Choplifter and Conan. Apple
       | always wanted to be better, more expensive and in a sense more
       | "premium" than the competition, even back in the beginning; but
       | the Apple II wasn't anything like the Macintosh, it was a geek
       | computer built by an engineering genius (Wozniak) which was
       | successful due to its vast and diverse software library rather
       | than its looks.
       | 
       | I don't remember people thinking they were cooler or had better
       | taste because they owned an Apple II. I think this was an
       | evolution in the image that happened after the "second coming" of
       | Steve Jobs and the introduction of the iMac.
        
         | nemo wrote:
         | Steve Jobs at the start of Apple was inspired by Sony and
         | wanted to market Apple's consumer electronics as high-quality
         | consumer electronics. Jobs was always very keenly interested in
         | marketing and for Apple a central part of marketing and ads is
         | building a story around people rather than technology which is
         | something Apple's held to from the start, though their approach
         | did evolve. The "premium" marketing was a seed planted from the
         | beginning, but later it became a response to becoming a
         | minority player in personal computing, Apple had to
         | differentiate to survive and that was the way to do it, though
         | it was always nascent, since Jobs wanted Apple to be like Sony
         | from the beginning, a premium consumer electronics company.
        
           | amelius wrote:
           | Meanwhile Samsung has learned to play the premium game and is
           | beating Apple in innovation, with their $1800 flip phone, Z
           | Fold 5.
        
         | pvg wrote:
         | _I don 't remember people thinking they were cooler or had
         | better taste because they owned an Apple II._
         | 
         | They very much did, just like lots of buyers of different
         | competing consumer products. As to the image, Apple cultivated
         | it almost from the start.
         | 
         | If anything, old Apple required more suspension of disbelief
         | than current Apple - you bought something that was sold to you
         | as a luxury item but wasn't built like one.
        
         | Someone wrote:
         | > Apple always wanted to be better, more expensive and in a
         | sense more "premium" than the competition, even back in the
         | beginning
         | 
         | I don't think so. They wanted to be better, but not more
         | expensive. Certainly, a lot of Woz's hardware was dirt cheap
         | for what it did and sacrificed programmability.
         | 
         | For example, the Apple 2 graphics modes _"were peculiar even by
         | the standards of the late 1970s and early 1980s"_ (https://en.w
         | ikipedia.org/wiki/Apple_II_graphics#Peculiarity_...), and
         | Personal Computer World wrote _"no-one has colour graphics like
         | this at this sort of price"_
         | (https://en.wikipedia.org/wiki/Apple_II#Reception)
         | 
         | Similarly, WOZ's disk controller cut corners to be cheap
         | relative to the competition
         | (https://en.wikipedia.org/wiki/Apple_II#Overview: _"The
         | approach taken in the Disk II controller is typical of Wozniak
         | 's designs. With a few small-scale logic chips and a cheap PROM
         | (programmable read-only memory), he created a functional floppy
         | disk interface at a fraction of the component cost of standard
         | circuit configurations."_)
        
         | majormajor wrote:
         | > I don't remember people thinking they were cooler or had
         | better taste because they owned an Apple II. I think this was
         | an evolution in the image that happened after the "second
         | coming" of Steve Jobs and the introduction of the iMac.
         | 
         | There was quite a bit of pre-Jobs snobbery. RISC-vs-CISC was
         | one, "pro designers and artists [aka people with taste] use
         | these!" was another common one, "have fun with DOS and viruses"
         | was one...
         | 
         | It was born out of badly losing on marketshare for years. It
         | was also somewhat invisible if you weren't an avid Mac user or
         | Mac hater since at 3% marketshare or whatever, most people
         | didn't know many people to hear it from in the first place!
         | 
         | From what I saw, the iMac/Aqua ("Fisher Price" if you weren't a
         | fan) era didn't even turn around the cool factor for the
         | general public nearly as much as the Intel Macs - "now I can
         | just boot Windows if I have to, at least" to get a lot more
         | curious people to give Macs a shot. Then they were cool for a
         | while. Now they're common enough that I don't think "cool" is
         | the right word vs just "pricey/status-y".
        
           | appleiigs wrote:
           | The pre-iMac snobbery was when Mac were considered to be the
           | BMW of computers - "it just works". When the iMac came out
           | the snobbery change when color iMacs showed up on TV shows.
           | The snobbery become more younger, urban and hipster with the
           | iPod.
        
       | cramjabsyn wrote:
       | Whats hilarious is Apple support considers an i7/16GB/1TB mbp
       | "vintage" too
        
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       (page generated 2023-09-17 23:00 UTC)