[HN Gopher] Why Mozilla is betting on a decentralized social net...
       ___________________________________________________________________
        
       Why Mozilla is betting on a decentralized social networking future
        
       Author : cpeterso
       Score  : 44 points
       Date   : 2023-11-03 20:39 UTC (2 hours ago)
        
 (HTM) web link (techcrunch.com)
 (TXT) w3m dump (techcrunch.com)
        
       | troupe wrote:
       | Just statistically speaking, based on past performance, would you
       | be better off betting with or against Mozilla?
        
         | mouse_ wrote:
         | It pains me greatly, but I would bet against them eleven out of
         | ten times.
        
         | wannacboatmovie wrote:
         | I would bet on Mozilla doing anything that doesn't involve
         | fixing bugs in Firefox.
        
       | russellbeattie wrote:
       | > _For example, Mozilla is currently experimenting with a
       | Discover feed that aims to surface engaging content. Over time,
       | it plans to gather more signals from around the fediverse to
       | determine what sort of content people are interacting with._
       | 
       | Until this is integrated into Mastodon by default - or any other
       | new social network - its success will be limited to a niche at
       | best. The only reason Twitter, Instagram, Facebook and the rest
       | have been able to retain users is because of the algorithms which
       | surface engaging content that keeps users coming back for more.
       | (Sadly for society, the most "engaging" is usually the most
       | polemic or inflammatory possible, which bad actors have abused
       | successfully with tragic results for all of us.)
       | 
       | Let me back up this statement with simple math:
       | 
       | If you follow 100 accounts (not a crazy amount) and they post an
       | average of 5 times a day (some more, some less), that's 500 posts
       | a day to process. Assuming 16 waking hours a day, that's a tweet
       | every 2 minutes. The more people you follow, the crazier the
       | numbers get.
       | 
       | Over a decade ago when I still used Twitter and its API still
       | functioned, I pulled my personal feed into a custom database, and
       | then added my own web UI on top of it so I could try different
       | ways of seeing all the posts from accounts I followed. I tried
       | grouping by user, time, topic, custom ordering, filtering,
       | formatting, etc. It turns out, it was impossible. No matter what
       | I tried, the sheer quantity of posts means I'd miss a majority of
       | them. At the time, I foolishly thought that this meant social
       | media was just a fad that would soon go away - I didn't foresee
       | the effect the discovery algorithms would have on their usage.
       | 
       | Mastodon doesn't have this functionality by default and because
       | of the federated nature of the service, probably won't any time
       | soon. So people join Mastodon, use it for a while before they
       | reach a tipping point, get overwhelmed by toots, don't feel
       | they're getting any decent response for their own posts, don't
       | see anything instantly engaging at the top of their feed, and
       | then slowly stop using it.
        
       | Ecstatify wrote:
       | Digging their own grave.
        
         | treyd wrote:
         | Care to elaborate what you mean by this? There's a lot of valid
         | criticism of Mozilla in 2023 but what this article is talking
         | about doesn't seem like it on the surface.
        
           | Ecstatify wrote:
           | Look at their website, it's just a twitter clone.
           | 
           | How will Mozilla compete with Meta, Twitter?
           | 
           | https://mozilla.social/public/local
           | 
           | Content is complete garbage.
           | 
           | Decentralisation isn't a feature for 99.9% of people.
        
             | kzrdude wrote:
             | It's just a mastodon instance, not something new - part of
             | the fediverse.
        
         | notabee wrote:
         | We're already entombed under deep layers of enshittification
         | caused by excessive centralization. So if they're digging a
         | grave it's just to meet us where we're at.
        
       | anotherhue wrote:
       | Firefox deserves better.
        
       | jmugan wrote:
       | I remember in 2011 looking into decentralized social networks. I
       | didn't see the point since existing ones worked fine. Time has
       | proven me wrong. The existing ones now don't let me control my
       | feed, and they keep throwing unwanted notifications at me that I
       | can't turn off.
        
         | mistrial9 wrote:
         | Internet Identity Workshop - Berkman Center + Berkeley 2005 :-(
        
       | mjr00 wrote:
       | This is going to be another Mozilla failure.
       | 
       | The era of big, public social media has peaked. People know
       | better now: Big Brother is always watching, and what you post
       | _will_ be linked back to your real identity, maybe 10 years from
       | now, whether you like it or not. What you post on Facebook,
       | Twitter /X, Reddit, Instagram, even HN, is no longer your real,
       | authentic self, it's an idealized self that you're marketing to
       | someone. Decentralized/federated or centralized is irrelevant; if
       | it's publicly accessible, it's all the same.
       | 
       | Social media has shifted to the world of smaller communities that
       | can't be discovered (or at least are _much_ harder to discover)
       | by the outside world. The younger generation are using Roblox and
       | Fortnite as places to hang out and meet new people. The slightly
       | less young generation has moved to Discord. I 'm in Discord
       | servers of a variety of topics (games, music, TV, programming...)
       | and it's a _world_ of difference how people act when they 're
       | neither trying to ragebait to harvest likes and retweets nor
       | stepping on eggshells to avoid ruining their job prospects
       | because an employer Googled their name.
       | 
       | The internet is just too damn big now. We aren't in a world where
       | there's space on the internet for people to give updates when the
       | poop comes out anymore.[0] Making another social media site whose
       | target audience is "the internet", both in terms of viewers and
       | writers, is a fool's errand.
       | 
       | [0] https://www.penny-arcade.com/comic/2008/04/23/le-twittre
        
         | reidjs wrote:
         | Aren't discord and Roblox communities part of a decentralized
         | social network???
        
           | Am4TIfIsER0ppos wrote:
           | Discord is completely centralized. What they call servers
           | aren't.
        
       | INTPenis wrote:
       | I am 100% behind people-driven, federated social media. But their
       | argument is a bit strange.
       | 
       | Because when you truly let the people decide what is politically
       | correct to say online, we have already seen that bubbles are
       | formed and borders are drawn. I don't know how many different
       | fediverses there are out there, someone should do a project and
       | try to map them.
       | 
       | But I can tell which bubble Mozilla wants to be in.
       | 
       | The best way to navigate the fediverse, as an instance operator,
       | is to be completely apolitical. Even then people will hate you
       | for not taking a stance, but I think you'll get away with a
       | minimal amount of polarization.
        
       | coldtea wrote:
       | Which of Mozilla's "bets" ever remotely panned put?
       | 
       | The only thing they got going for them, wasn't even an official
       | bet by Mozilla, they were making the crappy bloated broswer +
       | suite, and some community members created Firefox (then Phoenix).
       | 
       | They should focus 100% on regaining browser market share and
       | innovating on the browser space, instead of the numerous
       | diversions. Of course as long as the C-team is paid handsomnly
       | while driving Firefox to the ground, and Google pays them, they
       | won't care.
        
       | tqi wrote:
       | "We want people to have choice and agency"
       | 
       | I think this fundamentally misdiagnoses the root of the issue,
       | post 2016-election. People have plenty control over what content
       | they see (via follows, blocks, hides, downvotes etc), and
       | existing social media companies are exceptionally good at
       | figuring out how to show them more of the content they want. The
       | problem is when it shows users content that they want but others
       | don't want them to see, and in our current political environment
       | there is no consensus on where the line is between being a
       | responsible steward and censorship.
       | 
       | Put it a different way, if Truth Social had taken off users would
       | have had "more choice" of social networks. Would the Mozilla
       | leadership have considered that a good outcome?
        
       ___________________________________________________________________
       (page generated 2023-11-03 23:00 UTC)