Custom content type I found out by accident that the atom feed on my personal site is served with the wrong content type, that is text/xml instead of application/atom+xml. I was able to override the content type (and encoding) in my nginx.conf: location = /atom/atom.xml { types { } default_type "application/atom+xml; charset=utf-8"; add_header x-robots-tag "noindex, follow"; } While I had the file in my editor, I also added an x-robot-tag as specified in [1] [1] https://developers.google.com/search/reference/robots_meta_tag