They’re on to you
Businesses do not do these things to annoy you. They invade your life in order to tailor their products to you. Good products enhance your quality of life; it stands to reason that an experience customized just for you will maximize that effect.
Most businesses will restrain themselves, preferring to sell you a pleasant, personalized experience or product for which you will grow to feel genuine affection. But if your e-mail address has ever become overwhelmed with spam, you know that it takes very little effort to turn what might once have been fun into a nightmare slog. Your walk through the mall could suddenly shift from a pleasant, personalized experience to a broadside of unavoidable hard sells and porn assaults. The first time your underwear suggests natural male enhancement you’ll see what I mean.
If the motivation of corporate America is ultimately profit—and it is—that goes double for the criminal element. Car theft, identity theft, big-ticket robbery . . . these are but a few of the possibilities made easier by RFID technology. Identity theft alone is a multibillion-dollar business, and the consequences to you could be anything from an empty bank account and a ruined credit rating to seeing your name in the newspaper under the picture of a mass murderer.