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Another angle on why $Millions in media buys are ineffectual in detaching MAGA Cultists. [1]

['This Content Is Not Subject To Review Daily Kos Staff Prior To Publication.']

Date: 2023-10-04  

The recent spate of entirely unsuccessful adverts in Iowa and run by the Win It Back PAC in Iowa and South Carolina, attempting to dislodge voters loyal to TFG, has failed for what appears to me to be a core reason set.

Keeping in mind “Birds of a feather flock together", we see this: MAGAites perceive P01135809 as their kind of bird. All the derogatory news about his offenses, defalcations, treason, and offenses major and minor communicate only one thing:

This guy is our kind of bird! He is exactly the sort of criminal we want to be looking after our interests. Let us now defend him until death (or some other extreme inconvenience NOI).

The advertised misdeeds or character flaws are not seen as misdeeds or character flaws by the target audience in the context at hand. In fact, the result is to increase loyalty, not reduce it.

The message to be constructed is: This bird is not of your feather. You must act accordingly.

The way in which this is to be done is left as an exercise to the student.

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[1] Url: https://www.dailykos.com/stories/2023/10/4/2197326/-Another-angle-on-why-Millions-in-media-buys-are-ineffectual-in-detaching-MAGA-Cultists?pm_campaign=front_page&pm_source=latest_community&pm_medium=web

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