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FL Dems rebrand Spanish channels as statewide voter registration tour begins [1]

['Jackie Llanos', 'More From Author', '- August']

Date: 2023-08-02  

The Florida Democratic Party changed its social media strategy to re-engage the Latino community ahead of the Wednesday launch of a statewide tour to increase voter registration.

The Dems ditched the “Vamos Demócratas” username on Facebook and Instagram in favor of the Spanish translation of the party’s name, Partido Demócrata de Florida, to increase branding recognition, communications staff told the Phoenix in a phone interview.

The rebrand included opening a new X, formerly known as Twitter, account and updating the logos used across platforms. Aside from implementing a new look, the party plans to push out Spanish translations of the messaging on their English accounts and content targeted toward Latino voters.

A casa llena en nuestra primera parada de la gira #TakeBackFL que comenzó hoy en Volusia! Cuando nos organizamos — ganamos!💥 pic.twitter.com/7yLNSowffs — Partido Demócrata de Florida (@PartidoDemFL) August 2, 2023

“Earlier this year, we held a messaging workshop with local party leaders and supporters, and we heard that they want to see more of this,” communications director Eden Giagnorio said. “These channels need to be reactivated and engaged and updated regularly so that we’re reaching Spanish speakers and Hispanic voters.”

Before the rebrand, the party had only six Facebook posts and two Instagram posts from 2023.

“The channels have been lying dormant for a long time, and so it’s just reactivating those channels and re-engaging with Hispanic voters,” Giagnorio said. “We’re not going to take them for granted again, and we’re committed to providing regular updates and content on those channels.”

As the party spends $1 million on the tour aimed at narrowing the gap between Republicans and Democrats and other voter registrations, capturing the attention of Latino voters is a priority.

“Hispanics are an important part of our economy, our culture, and their contributions to our state, so we cannot ignore them and the plan needs to be there in every corner where there’s a Hispanic,” said press secretary Gricel Gonzalez.

In the 2022 election, Gov. Ron DeSantis won Miami-Dade County — the largest county in Florida — by more than 10 points. He was the first Republican governor to win the county in 20 years.

Miami-Dade has been a stronghold for Democrats for decades, but in recent election cycles, Republicans have been making inroads.

Overall, almost 70 percent of Miami-Dade is Hispanic, according to the U.S. Census.

Phoenix political reporter Mitch Perry contributed to this report.

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[1] Url: https://floridaphoenix.com/2023/08/02/fl-dems-rebrand-spanish-channels/

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