There's a heuristic of 150 also to be careful of: in general (rule of thumb) - organizations can have a flat architecture up to around 150 members; beyond that point, it has trouble sustaining itself without a hierarchy; and a hierarchy (informally) typically begins to form if its not institutionalized by the higher organization. I think Rule of 150 is what you'd look at for that. That's the only real trouble I'd see with scaling beyond a certain point. "