Well, that's the thing; it doesn't surprise anybody overseas. Cowboys & Indians. Spaghetti Westerns. Yeehaw, Americans riding horses, smoking Marlboro cigarettes, wearing cowboy hats, drinking Budweiser beer and wearing a flannel shirt is as American as the American impression of Egyptians riding camels, French people wearing berets and painting, or Russians chugging vodka in one hand and yogurt in the other. Cultural stereotypes. Still, it's embarrassing to see it so strongly reinforced.