Hm. Well, what is the goal of communication? Is it the activity of communication itself? A purpose behind the communication? What purpose? === I personally don't find quotes or memes generally persuasive when someone is making a point, nor do I find them seductive. I give value to novelty, or at least a sense of novelty. Memes and quoting others have the sense of plagiarism to me when in a discussion, lifting someone else's words or ideas for one's own purposes which may (and often is) unrelated to the intent of the original author. Even if it *does* fall in line with original intent, since the person I'm writing with is presumably there, and the one being quoted (and/or the creator of the original meme) ISN'T, it feels as if I'm talking to no one. Yet eloquence, original formulations, persuasiveness customized to the situation at hand - those things impress me. = Of course - and there is validity at times for source material - I enjoy source material for further research at times. Yet, when conversing, I find hearing the paraphrase - or even the original quotes *through the lens* of the person I'm speaking to, quite valuable. I find it persuasive. I find it effective. When one goes "straight to the source" constantly, it feels as if they are saying, "Well, you don't believe me? Listen to my dad! He'll tell you when he gets home from work!" - in short, appealing to authority figures rather than at least attempting to stand alone. == Compare: "It is the mark of an educated mind to be able to entertain a thought without accepting it." - Aristotle vs When Aristotle says, "It is the mark of an educated mind to be able to entertain a thought without accepting it.", it relates to our conversation as follows: point 1) point 2) point 3) and then continuing from there with persuasive techniques that may or may not be related to the quote. When the quote stands alone, naked, it's akin to someone who speaks in Bible verses without context, presuming the listener will interpret precisely as intended. Perhaps this is effective for some, but I've never found it to be so. == Oh memes are very effective at their 'viral-ness' and popularity value - ; I love memes. I've even engaged in a number of conversations that were solely memes exchanged. A meme can contain a concept very compactly. But like all things, there's a time and place. == Oh you're right of course. I've sometimes left a meme to stand alone and see what happens. But I'm thinking in terms of back-and-forth conversation. At times, it's good for its own sake - yet haven't you ever been in a copy/paste conversation? A conversation where somebody is repeating the same phrases and points like a hammer over and over, expecting different results upon teh repetition? == Well, consider: a) these are conversations. b) conversations are among humans (presumably) c) communication involves the same skillsets: thinking, formulating something to say/show, filtering, sending, transmitting, receiving, filtering, formulating something to respond with, and so forth. d) a virus is an life-like creature that injects bacteria with its RNA e) something that is viral in memes is not a life-like creature that injects bacteria with its RNA. f) meme viralness is a metaphor, an analogy to physical systems. g) analogies are rhetorical devices, designed to convince. They are so effective at times, they can be nearly instantly understood and yet, can remain entirely wrong or partially so, without any realization of the receiver OR the transmitter. h) Yet, despite their similarities to biological virii, they remain in the realm of communication and conversation. I don't have a final point really. Sorry smile emoticon == Oh! Here it is: All analogies/metaphors fall under viral. Our very memories are FORMED via analogizing and comparing/contrasting with novel input. Therefore: the only distinction between a meme or a repeated quote versus producing one's "own words" - is this: Novelty. == Standard definition of novelty work fine here: "the quality of being new, original, or unusual." Unusual. When someone is "speaking for themselves" or quoting someone while placing it in a conversational context, they are providing something unusual, even if it is not new, even if it is not original. This greatly improves its rhetorical weight. At least for me. == That sounds utterly ridiculous, James. If you spend 10 years studying others, you've been formed by their thoughts and likely then less CAPABLE of formulating your own original thoughts. == How broad are you using "studying" though? We study people from the time we're born. We analyze, critique, digest, contradict, argue and agree with the people and culture around us, including our entertainment, friends, family, school, academics, work... ... these are all forms of study. But I sense you're speaking of something more formal, yes? ==