The music style is a bit white bread for my taste but I like that they shot a choreographed video (with lip syncing) WITH props in zero-G. That gets major kudos from me. like emoticon I'll check them out. it's the first OK Go song I'm aware of hearing. They're not bad - it's very pleasant and easy on the ears, certainly a nice change from some of the excessive drama in a lot of music, which also has its place. Yeah - it's their own style and I respect that. I remember this video and was impressed by the choreography and cleverness of the concept. It reminds me a little of the white music of the late 90s - easy on the ears - the kind of thing that can play in the background that you don't particularly mind - and the creativity in the videos is definitely their strength and, in fact, their music's pleasantness is also their strength. I was a little harsh calling it "white bread". Their style reminds me a little of Australian pop music.