+++++++++----            
                     +#########++##-           
                     -#####++## +##            
                      #####++## -+#            
                      +####+++# +#+            
                      -########+##-            
                      -########+##-            
                      -#######+-##+            
                      +########+##+            
                      +#####-##++##            
                      ######+##-+##            
                      ######### -##-           
                     -#########--##-           
                     +##+#+#+++++##+-           
                     +###+#+++#-++#+-           
                     +#####+#+++--#+-           
                     -########++-+##            
                      -#######- -##            
                       #####-##-+#-            
                       -######+-##             
                        ######+-#-             
                        -#####-##              
                         +++++ ++              
                          +-   +               
                          ++   +               
                          ++---+               
                         -#+--++-              
                         -#---+++              
                         +##++++#          

          ---- D E S I G N   T H O U G H T S ----


 I am a student of graphic design at UBA, Argentina.
 
 The teachings  of  my field of study are  to  always focus
 above all  on "selling"  something,  following  trends and
 exploiting them to get your clients' message across in the
 most impactful way.

 The graphic  designer  has  the  role  of  controlling the
 masses  through  the  impact  of  the  image.  And in this
 capitalist  world,  it  translates to exploiting  people's
 weak  points,  making  them  feel  incomplete,  generating
 desire in them and then selling them the product.

 For example, the CocaCola bottle has the turned silhouette
 of a woman, generating in the viewer an unconscious desire
 in the very  design of the container,  entering  the  eyes 
 before even taste it.

 However,  my interest in  design  comes from elsewhere.  I
 like  the point  of being  able to  share a  message in an
 engagingway that I'm passionate about,  but it's something
 I never take  advantage  of.  It's like  I'm resisting the
 idea of using the image as a mean of control.

 I really like minimalism, I think that being able to leave
 a message  in  the  cleanest  way possible,  without extra
 things, can make something have a timeless elegance.

 Following this,  I would  like  to quote  Rams' decalogue,
 which is never superfluous:

   1. Good design is innovative.
   2. Good design must be useful.
   3. Good design is aesthetic.
   4. Good design is unobtrusive.
   5. Good design is understandable.
   6. Good design must be honest.
   7. Good design is durable.
   8. Good design is meticulous down to the last detail.
   9. Good design is sustainable.
  10. Good design should be its minimum expression.

 This decalogue makes what you generate become timeless.  A
 design that can stand the test of time  is not governed by
 fashion, but by functionality, the cocacola bottle is one.

 I have to say that the gopher network  caught my attention
 for  meeting  many of  the  standards of  what  Rams would
 consider  a  good design, it  is  not  perfect,  more than
 anything  because of its inaccessibility,  I do think that
 it is somewhat far from  being innovative and aesthetic in
 modern times, but that is entirely subjective.

 I could go back to 1905,  but I think the  greatest damage
 that happened to modernity would be the NeoKitsch.
 The NeoKitsch,  taking  advantage of the post-war industry
 began to mass produce low-quality reproductions of what in
 the early 1900s were the hobbies of the bourgeoisie to the
 plebs.  The  NeoKitsch  began  to create  problems to sell
 solutions.  Now  the  workers  could  access luxuries that
 previously  only  belonged  to  the  bourgeois,  but those
 luxuries  were nothing more than a bunch of useless things
 that are  there only  to generate  a desire, a  artificial
 need and then be sold as the solution.

 See most of the things in the room you are in. How much of
 it is functional  and how  much is just  a Kitsch  trinket
 that adds nothing to your live?

 It happens to all of us,  in this system  we were educated
 to seek  happiness in  shopping, the  vast majority of our
 desires are manufactured.

 I  like  minimalism  in  terms of functionality.  Leave an
 impact in the simple and honest.  I was definitely born in
 the wrong world,  but I want to express my design in a way
 that is consistent with my philosophy.


---------------------------------------      Nexy 24/6/2024