2020-10-20 ------------------------------------------------------------------ There are historical accidents that have severe consequences. Think of the word "growth". If the market was not defined by this word, it might be more sane. Imagine if it was "speed" instead. You get the idea of something that is moving towards something or away from something, and it is going ever faster. You get the idea that if something moves, it needs to be directed somehow. You get the idea of gravity, friction and centrifugal force. You are not going to just accelerate all the time. Growth does describe one aspect of the market very well, but in an inverse way than it was originally intended: What they thought about growth is that it is like a garden growing, or a wheat field spreading over the horizon. And after that, another horizon. But in fact it is more like something growing inside a glass jar. There is no horizon. And the space that is left for us individuals is shrinking as this thing takes up all the space. There is this doomsday scenario of "grey goo". The idea is that once you get a replicating nanotechnology, you are in danger of creating something that eats out everything. It's already happening, but what it ate was your free choice. Free as free beer. There is no free beer anymore. There is no free nature in large parts of the world. There isn't free public spaces. I hear of hellscapes you can't even move around without a car. There are a few countries that have the pedal to the metal with whatever their flavor of progress is. The individual is being herded into smaller habitats. They are turning the world into a large zoo for people. These are the so called superpowers, of course, plus a few aspiring and retiring superpowers. The logic is pretty simple, really. What has been defined as growth is the number of transactions, basically. So, if I give you something, it doesn't show up on the radar. But if I sell it to you, it does. The value of this object or service (to you) is not (severely) lessened by it being free but it's value on the society wide meter is very different. So, it always makes sense to sell things rather than give them away. I predict very soon pregnancy will be defined a job. It's one of the biggest growth hacking opportunities left. ------------------------------------------------------------------