CONSUMERS DO NOT KNOW WHAT THEIR PURCHASES ARE CAPABLE OF
(Posted 2007-06-29 14:07:17 by basscomm)

In a recent study of some sort, a conclusion has been drawn that seems
pretty obvious on the surface: very few people utilize features of their
electronics beyond what they bought them for, if they are aware of them at
all.
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[W]hile 80 per cent of US households own game consoles capable of DVD
playback, only 30 per cent were aware of that fact and only 13 per cent of
gamers are using them for that purpose.
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Hit the link for even more startling revelations.

Link! [ http://www.gamesindustry.biz/content_page.php?aid=26221 ]
(Gamesindustry.biz)

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There are 2 comments on this post:

Comment #1 by brc64 (  ) on 2007-06-29 18:55:26
The DVD thing is interesting, but there's probably other factors at play. 
I find it unlikely that only 30% of the people who actually use the
consoles were aware of DVD playback.  More than likely that number comes
from the parents of said gamers.  I'd be willing to bet that most of those
households also have standalone DVD players (that mom and dad can operate).
 Have you ever tried teaching your parents how to use the PS2 controller to
play a DVD?

Comment #2 by basscomm (  ) on 2007-06-29 19:34:14
That may be, my mother is completely disinterested in playing pretty much
anything beyond the NES and GameBoy because the controllers have too many
buttons. 

I'd presume that it's more likely that people like the simplicity of
single-function devices, e.g. they buy the game systems to play games and
the DVD player to play DVDs. 


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